Red paint job less popular among Ferrari customers today

By Vernon B. Sarne

Ferrari FF

During our intimate tour of the Ferrari factory in Maranello, Italy--courtesy of Shell Philippines--we asked Ferrari press officer Joanne Marshall just how much of the Italian carmaker's current production still features a red paint job. As you know, red has been the one color most associated with Ferrari through the decades, stemming from its assignment as Italy's national racing color even before Enzo Ferrari established his company.

According to Marshall, red became so popular among the Ferrari faithful that 90 percent of all Ferraris in the past were rendered in that color. In fact, a couple of decades ago, she said, it was nearly impossible to resell a Ferrari if it wasn't red.

Today? The number of Ferraris with a red paint job is down to 45 percent, revealed Marshall. This includes "eight to nine shades of red," the most popular of which is still the traditional Rosso Corsa (literally "racing red"). There's also the slightly orangey Rosso Scuderia, as well as dark and metallic variations that even bear the names of places prominent in Ferrari's history (Rosso Maranello, Rosso Mugello and Rosso Fiorano).

These days, it is not uncommon to see a Ferrari painted in black, white, yellow, gray, even blue. But a really trendy Ferrari color today is silver, which now accounts for 15 percent of all Prancing Horses being produced, shared Marshall.

Any specific reason for the shift in color preferences?

"Nothing really," Marshall told us. "It's just an indication of personal tastes."

If you could own a Ferrari, what color would you want the car to be in? Take our poll.

 

If you could own a Ferrari, what exterior color would you choose?

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  • neotech93 11 months ago
    none of the above - I'd get the 50's-60's "Vinaccia" paint scheme with darker rims, yellow calipers and tan interior. Ooooooh! One can dream alright :D
  • sef21 11 months ago
    I chose Blue but I prefer a specific shade: Deep Blue Pearl. It's one of the colors available for 2012 Nissan GTR.
  • GotToRead 11 months ago
    White = Plain and simple but the edges and curves are very evident.
  • one.edchelle 11 months ago
    it's still red, it's like dressing Megan Fox with a duster rather than her famous sexy dresses..
  • car_mac 11 months ago
    I would choose silver because its color is adaptive. It may be formal color like black or white.
  • reyjason 11 months ago
    white because it signifies hope :)
  • 16c galibier 11 months ago
    I'd get brown or black with a metallic effect.
  • GBfive 11 months ago
    yellow.
  • GranForza 11 months ago
    Ferrari is Red, Red is Ferrari.. but thats just me :D
  • juliue 11 months ago
    haha yellow? pang taxi?
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