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Top Gear Philippines

"What. A. Game." 

That was the reaction of everyone who watched Super Bowl 51. The New England Patriots, led by the somehow immortal Tom Brady, came back from a 25-point deficit to capture its 5th Lombardi trophy. It was the biggest comeback in Super Bowl history and the first time that a championship game had ever gone into overtime. Football fans (myself included) ran out of fingernails to chew from all the excitement. 

Just as thrilling during the Super Bowl, especially for those who aren't actually football fans, are the commercials. The time slots are a premium for brands; they pay an average of US$5million (P248.59 million) for just 30 seconds of airtime. This year, several carmakers aired spots that range from cool, to profound, to just downright funny. We also got a closer look at some upcoming car-centric flicks. Which commercial was your favorite?

 

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Audi's "Daughter." We live in an age of equality. This ad shows a dad contemplating how the world will view his daughter's merits and accomplishments as she competes in a breakneck downhill cart race. The powerful message at the end will resonate with everyone. 

 

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Buick's "Not so Pee Wee Football." A car brand's reputation, for better or worse, can resonate for generations. This is Buick's hilarious attempt at an image makeover. Oh, and it stars the gorgeous Miranda Kerr

 

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Alfa Romeo's "Flying Dragons." Some ads, no matter the length or the fact that they're selling you a product, can truly inspire you. This Alfa Romeo spot about riding dragons and flying cars will do just that. 

 

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Ford's "Go Further." In this ever-changing world, car manufacturers are going beyond just making cars. Ford's Super Bowl commercial doesn't plug a new variant or model. Instead, it promotes the carmaker's ride- and bike-sharing services as well as its new tech developments. 

 

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Honda's "Yearbooks." Everyone loves a good #ThrowbackThursday post. This ad from Honda shows some talking yearbook photos of famous celebrities—a fitting script to promote an iconic model like the CR-V. As if we weren't excited enough to drive it.

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Jason Tulio
Online Staff Writer
Like most guys, Jason inherited his love for cars from watching his dad talk about and tinker with them while he was growing up. Since then, he has leveled up into the roles of motoring journalist/wannabe mechanic/concerned motorist.
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