Movie cars are nothing new. Car companies often use Hollywood to promote their brand. Think Chevrolet and Transformers. Germany's Audi is just the latest carmaker to resort to this marketing gimmick, but there's a twist. Instead of fabricating a mock-up car to be used for the film's shooting, Audi is contributing a totally virtual vehicle called the Fleet Shuttle Quattro. This will appear in the upcoming sci-fi action film Ender's Game, starring Harrison Ford and Asa Butterfield, scheduled for release later this year.
"Audi collaborated with director Gavin Hood and the production team to use the latest technology to digitally and seamlessly integrate the Fleet Shuttle Quattro into the futuristic environment of the film," said the carmaker in a press statement. "The technologically advanced world of Ender's Game is reflected in the design of the model."
"Designing the Audi Fleet Shuttle Quattro was similar to customizing a tailor-made suit," said Frank Rimili, chief designer for the film project. "We adapted it to the requirements of the world in Ender's Game, and at the same time had to take care to preserve our brand values. We were ultimately able to perfectly project our design philosophy into the fictional world of the movie."
Now, we'll have to wait for the film's premiere to see if this virtual rendering of a movie car works.