Bridgestone launches new line of eco-tires Philippine Car News - Bridgestone launches new line of eco-tires

Philippine Allied Enterprises Corporation (PAEC), the exclusive distributor of Bridgestone tires in the Philippines, has launched a new line of eco-friendly tires known as Ecopia.

According to PAEC, Ecopia is a fusion of the words 'Ecology' and 'Utopia' and that it "represents Bridgestone's Eco Activity worldwide." The product reportedly helps the environment by reducing the tires' rolling resistance by 20 to 50 percent, thereby enhancing the car's fuel efficiency and reducing its production of harmful carbon dioxide emissions. And yet, the tires' wet-weather performance is equivalent to that of the brand's B250 rollers.

"Now you can enjoy superior performance and superior levels of safety without compromising the environment," said Mark Tagle, external vice president and general manager of PAEC. "Bridgestone has been continuously aligning all its efforts toward minimizing the impact of motoring on the environment and promoting more sustainable solutions in the industry, in all aspects--production, services and operations. More than these, the brand also helps promote the importance of nature and puts a significant amount of time and effort into projects that help preserve and recover nature. We, as the exclusive distributors, share and affirm this commitment."

Tagle added that the eco-technology behind Bridgestone's Ecopia tires is also being applied to the tiremaker’s other tires like the Potenza S001 and RE002, the Turanza GR 90 tires, and the Dueler D697.

To mark the launch, PAEC launched its tree-planting project by sponsoring one hectare of the La Mesa Watershed, which can accommodate up to 400 trees, for the next three years. In addition, for every Ecopia tire purchased after the launch, PAEC will match it by planting one seedling in the eco-park.


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  • td21 Apr 23 2012 @ 11:23am
    Low rolling resistance means mas mabilis huminto ang car if you step on the brakes
    • 17Sphynx17 Apr 23 2012 @ 12:11pm
      I think you need to correct that understanding sir.

      Low rolling resistance just means it is easier for the engine to spin the tires, so less strain thereby reducing consumption of fuel.

      However, this does not immediately mean better or worse stopping distance. It actually does not mention anything pertaining to how it may affect braking.
  • Pininfarina Apr 23 2012 @ 12:00pm
    Low rolling resistance-madulas, High rolling resistance-makapit. Pag pudpod na yong gulong mo, low rolling resistance kaya mas mahaba yong stopping distance.
  • GTR911R8 Apr 23 2012 @ 09:51pm
    i think the only time that a tire can be said a "eco-friendly tire" if they can make way of recycling a used tire to a new one, in that way the waste production of tires can be lessen and the mother earth will love it too...
  • manongtaxi Apr 24 2012 @ 11:13pm
    Marketing strategies nga naman "eco" ang bago nilang paboritong salita ngayon ah
    • T.G.P-FAN:) Apr 25 2012 @ 11:07pm
      eco tires amp..... edi mag eco walk or eco bike nlang tayo lahat bebentahan ko kayo nang eco shoes and eco bikes :) eco llang din naman ang usapan eh!
      • manongtaxi May 01 2012 @ 02:41am
        tama tama :)) para lang mag mukhang mas angat sa iba kailangan mo din magisip ng bagong marketing strategy
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