Like most other car manufacturers these days, Ford Motor Company is very much aware that small cars are the future, thanks in large part to their practicality, efficiency and value for money. The fact that the best-selling car in the Philippines today is a subcompact sedan is a testament to this trend.
Of course, Ford already has the Fiesta, and pretty soon, it will also launch a compact SUV called EcoSport. But apparently, the American carmaker wants to populate the planet with more tiny vehicles. Hence, it has unveiled the Ka concept in Brazil. As you know, the Ka is Ford's small wonder in Europe, and the present model is the second-generation one. This concept that you see here, in other words, could very well be the basis for the third-generation model.
"The Ka concept is aimed at customers in growth markets who want and expect more," said Joe Hinrichs, Ford's president of the Americas. "It will delight consumers with its sleek design, clever technology, attention-to-detail quality and superb craftsmanship. It also shows the continued importance of our South American design and engineering capabilities to serve markets around the world. It's truly another global design and engineering milestone for Ford."
According to the official press statement, "the vehicle strategically positions Ford to address global demand for sub-B compact vehicles, a segment that is projected to increase to approximately 6.2 million vehicles by 2017. Anticipated to grow by 35% from 2012 to 2017, this compact vehicle segment would far outpace the industry growth rate by 12 percentage points largely on the back of surging demand from urban consumers in developing countries."
Wait...if this car is Ford's next global mini hatchback, could it eventually replace the Fiesta in our market? Or will Ford sell it alongside the bigger Fiesta?