Rolls-Royce officially enters PH market with first dealer appointment

By Tracy Carpena

Rolls-Royce Motor Cars Manila

Another ultra-luxury car marque lands on Philippine shores. Rolls-Royce has appointed British Bespoke Automobiles as its official importer for the country. The distributor will import the Ghost, the Phantom and theWraithinto the country.

At the dealer appointment ceremony this afternoon, Rolls-Royce Motor Cars Asia-Pacific regional director Paul Harris briefly explained the luxury brand's entry to the country. According to Harris, the high-end British car marque has been looking to increase its number of dealerships and showrooms in the Asian region.

"It is a positive time for Rolls-Royce Motor Cars to be entering the Philippines," he said in a statement. "The Philippines is one of the fastest-growing Asian economies this year, and we are confident that the brand will do well in this country. I am looking forward to moving ahead with British Bespoke Automobiles in this exciting new market."

An extended-wheelbase Rolls-Royce Ghost was displayed at the ceremony. If you'd like to see the luxury cars in the metal, an interim showroom will be available by October. Construction of its permanent showroom in Bonifacio Global City has started this month. By first quarter of 2014, the BGC showroom is expected to be operational.

The "entry-level" Ghost is priced at P25.9 million. This price of the car "slowly goes up," as you further customize the car. Upon ordering an ultra-luxury car such as a Rolls-Royce, don't expect it to roll out of the factory the next day. "It takes about 440 man-hours to build one Rolls-Royce car," said Rolls-Royce Motor Cars Manila general manager Ryan Watson. (Rolls-Royce Motor Cars Manila is the dealership's public name.)

Later in the program, it was revealed that the Phantom takes about 650 man-hours to build. One highly customized Rolls-Royce car, in fact, took three years to make before it was delivered to the customer. So, once you place an order for the Ghost, expect it to arrive after four to five months, depending on the customization. Meanwhile, the Phantom may roll out six to seven months after you order one.

"Rolls-Royce vehicles are no longer cars, but art," said Rolls-Royce Motor Cars Manila president Willy Tee Ten. "I am committed to bringing in the Phantom, the Ghost and the Wraith, and providing the best ownership experience."

Photos by Paulo Rafael Subido

Rolls-Royce Motor Cars Manila in the Philippines


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Filter comments by:
  • GotToRead Jun 19 2013 @ 11:33pm
    Time to save some money.
  • nonshowbiz Jun 20 2013 @ 05:39am
    hirap siguro maging ahente nito..
    • BMagee Jun 20 2013 @ 08:53am
      you need to have the right contacts, at saka dapat siguro quota is 1 unit per year lang, hehehe
  • one.edchelle Jun 20 2013 @ 09:27am
    a more decent Ultro-Luxo Car Brand... with a tempting price to start to gaze on... i like to have a Phantom Series II and a Ghost... someday...
  • oh_noh Jun 20 2013 @ 03:00pm
    "Rolls-Royce vehicles are no longer cars, but art,"

    well, you're right, masterpieces should be well kept and preserved for "viewing-purposed" only.

    ... so, don't buy a car that you wouldn't let go in the streets specially in manila :D
  • Darkmatter Jun 20 2013 @ 03:09pm
    Better if he stated rolls royce are not cars but stature
  • PippinTook Jun 20 2013 @ 04:44pm
    They can bring in Rolls Royce, which we all know is a very very very niche brand, but they cannot seem to bring in Renault, VW and/or Fiat??? Which we all know are marketed for the MASSES! WTF is that?!
    • Fritsche Jun 21 2013 @ 03:03am
      totally agree
    • japster_13 Jun 22 2013 @ 02:21pm
      because we are just a small market and we already have a lot of mass market brands. VW is already on its way here though. But this european mass market brands won't likely have mass market prices when they come here since their production and transportation costs would be higher than those made in thailand and japan.. Ex is the Ford Mustang... it's a fairly affordable car in the US but here its a premium sports car...
  • Silver_Aviator Jun 20 2013 @ 07:39pm
    Awesome. Finally Rolls-Royce has arrived in the Philippines and I hope they bring in the Phantom Coupe and the Phantom Drophead. This is one car that I'd love to be stuck in traffic with.
  • Juan Camaro Jun 20 2013 @ 07:40pm
    At least RR is now officially distributed. Pinoys will be more motivated.
  • ChairmanPineapple Jun 21 2013 @ 08:16pm
    Wow! Kim "Ogre" Henares and her BOSS will surely hunt down buyers of these luxury cars... parang kasalanan bumili ng mamahaling sasakyan sa bansa natin ngayon eh...
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