News

Chery mulls putting up Philippine assembly plant

by Anna Barbara L. Lorenzo 17 Mar 2010

Iseway Motors Philippines, the exclusive distributor of Chery vehicles in the country, will receive additional funding from its investors to finance a planned assembly operations here.

A source familiar with Chery's plans said principal investors are adding P50 million to Iseway Motors' existing capital of P200 million to fund the establishment of an assembly plant.

Putting up an assembly plant in the Philippines will allow Iseway Motors to control and improve the quality of Chery vehicles as the carmaker banks on the Filipinos' automotive skills, the source said.

The source added having a local plant would also lead to lower production costs for Chery.

Chery sold only 1,194 units last year, barely one percent of the total number of cars sold by the industry based on data from the Chamber of Automotive Manufacturers in the Philippines .

Is there enough demand to justify the need for an assembly plant in the Philippines? Only Chery can tell. It may be recalled that marketing and vice president Raymond Tribdino earlier said cars from China "will be the future."

"I want to ride the wave early--as in now. The challenge of China 's capitalist automotive venture is just too much to resist," he said in an interview with TopGear.com.ph in October 2009.

Iseway Motors has 14 dealers selling Chery vehicles in the Philippines , with seven more under construction.

 
Tags: Chinese cars, chery motors, iseway motors

Post Comment | Comments (24) |

 
 
 
 
 

COMMENTS

  • CL says umaasenso ang chery sana naman gumanda na ung mga products nila at sana wag na sila nanggagaya ng mga kotse at sana mga pinoys! gawin nyu ng maayos ang mga chery para tumaas ang kanilang safety hehehehe i double check nyu lahat hehehehe...... panigurado pagnagbukas yan baba mga presyo ng chery d2 sa bansa hehehehe..... (17 March 2010)
  • maranello_5775 says actually chery's build quality improved a lot compared on their first year here in RP...it's nice to know more jobs will be available and build quality keeps improving (17 March 2010)
  • aiwa says nakakita ako sa google na chery A3 hybrid hmmm.... saka legal ba na dalawang magkaibang carmanufacturer na magkapareho ng pangalan ang products nila? tulad ng chery A5 at saka ung audi A5 pwede ba un? (17 March 2010)
  • hhhhhhhmmmmm... says ok yan. baka tumibay ang mga sasakyan nila kung dito gagawin hehe. no offense. sana nga magtayo sila ng assembly dito para naman may panibagong export products. (17 March 2010)
  • maranello_5775 says @aiwa- it depends on the coverage of their intellectual property rights (17 March 2010)
  • jmpet626 says Tama yan mag tayo sila dito para pag nagka problem yung mga cherry cars in the future walang mag sasabing gawang china kasi eh.. hehe (17 March 2010)
  • BOOGIECAT says I think this move would be great!Well done Iseway-Chery Motors Phils!AFAIK Chery will be launching new products this year! (17 March 2010)
  • kaloykoy says sana gumanda ang talaga products nila and at the same time yung pag gawa nila ng planta dito mag ooffer ng jobs (17 March 2010)
  • KRAM says boo chinese cars but hopefully kung pinoy ang gagawa, maganda for sure ang quality nyan.. (17 March 2010)
  • CL says sana nga tumaas ang quality ng Chery kpag ginawa ng pinoy nacucutan pa naman ako sa QQ nila lalu na ung apple green may violet pa nga ngayun ehh.... at sana mas lalo pang bumaba ung price para ung mga hangang motor lng kayang iafford bumili nlng cla ng QQ mas safe n sa kotse miski maliit kesa naman sa motor na walang proteksyon...... hehehe correct me if i said something wrong ^_^ (17 March 2010)
  • jmg_32188 says @ CL: yeah you're right.. those motorcycles must be taken out from the roads.. they're such a mess hehe.. they're even worse than taxis and jeepneys.. QQ is cute, but still is a clone of chevy spark.. btw, new gen chevy spark (of GM daewoo) is now out in korea.. (17 March 2010)
  • BOOGIECAT says CL AFAIK the quality of Chery vehicles now improved really.Visit China Car Forums! (17 March 2010)
  • Rina says aba! dagdag jobs for the jobless. (18 March 2010)
  • stongchef says HI To CL nice post!!!! (18 March 2010)
  • AA says This is good news.. (18 March 2010)
  • chinababoy says Kung eto ang plano ng Chery hindi sila ang una. I know kasi salesman ako on JMC trucks and pick-ups. Eto gawa sa Sta Rosa doon sa Dream Company Motors. Ayos na ayos din. Meron kami showroom magkatabi sa Chery at kita mo ang quality ng gawang Pinoy mas mahusay talaga. Narinig ko si Mr. Tribdino nag sermon sa amin tungkol sa china quallity at gumawa pa siya ng comparison sa mga korean at hapon. Sinabi niya gulong ng palad na umiikot para sa china cars ngayon. Napaka-agrressive niya magsalita at palagi siyang galit kung pangit ang Chery. Nagsigaw pa sa harap namin nung may nagkamali magsalita about quality. Simula nung dumating siya talagang nag improve ang quality ng Chery. Sana naman makabenta pa kami ng madami. (19 March 2010)
  • caraddictus says @chinababoy: when will Chery come out new cars? the A1?..ive seen a lot of QQ's around and mukhang mabili siya.I guess, Chery will try to give competition to Korean and Japanese makes..will see.I just hope the A3 will be showcased at the 6th staging of MIAS. (20 March 2010)
  • reagpot@sy says Ano ba yan! Walang babago kung China design na gawa sa Pinas. Lolokohin lang tayo nila. Dat's what the owner ng Mini Cooper told my dad. Kaya nga daw nagsara yun Chery sa Global because they could not take good care of the cars. Kinopya pa ang Mini Cooper! (20 March 2010)
  • tay lee says @reagpt@sy atlis ung china may car products at manufacturers! miski ginagaya lng nila! (21 March 2010)
  • arville says Goodnews for us and for Cherry! More jobs and yes, matutulungan naten ang Cherry maimprove ang quality ng products nla. (22 March 2010)
  • chinacarhater says To all readers out there, the truth is Chery is one big, fat liar! They sold me a defective car with a defective engine and they claim that their fuel economy can go up to 21 kilometers per liter and I barely make 8 kms. per liter. They will put up a plant? Where? There is not viable place to do it anymore? Warning to all. They are liars and they have staff who are also liars. What more proof do you want that this statement of setting up a new plant is just another lie. Everyone here who made a positive comment probably works for Chery. They copy cars without care, so they are liars! (24 March 2010)
  • Raymond Tribdino says It is fascinating how one little piece of information leaked to the media can start off spectrum of emotions about the Chery brand. I especially love the really scathing comments which tells me a lot about where we are and a vision of where we should be. Thanks to everyone who gave a good and positive comment about our actions. Chery admittedly is in its infancy. The falls are opportunities and the learnings will only make us better. Give Chery a chance. Like that rent-a-car service slogan, we at Chery try harder. (24 March 2010)
  • LC80-PAJERO says I would rather buy a sendhand local car than risking my life with a low quality vehicle. or better buy a converted JDMs, rather than buying a non reliable car. I would rather get a JDM pajero or delica over a cherry QQ having the same price of the sum 300k. (25 March 2010)
  • rich d'capri says nun pgmydefect, galing kc china...sna naman this time, pagnagk plant assemble line n d2 RP, wak sbi " gwa locl kc!" hmp.. be proud of our work PINOY! (07 June 2010)

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