D-Max success in Thailand inspires Isuzu Philippines

Isuzu D-Max

Isuzu Philippines has found inspiration to further market the Isuzu D-Max as a world-class vehicle following the pickup truck's success in Thailand.

Isuzu recently celebrated its one-millionth Isuzu D-Max sale in what has been dubbed as the "pickup capital of the world."

"One million is incredible by any standard," said Prayad Boonsoong, chairman of the official Isuzu distributor in Thailand. "You can't sell a single vehicle model to that many customers if your product is anything but excellent and class leading. Sales success is the purest affirmation of a vehicle's quality, beating any other type of award."

The Isuzu D-Max had its global debut in Thailand in 2002 and is the only series in the Isuzu stable to so far reach the one-million sales mark.

"We are very proud of this latest achievement by the D-Max. It should provide us with more inspiration to push for this superb vehicle in the Philippine market," Isuzu Philippines president Keiji Takeda said.

Isuzu Philippines has sold 15,181 units of the Isuzu D-Max since it was launched in the local market in October 2003.

"I believe it is also our responsibility to inform Filipino consumers that such a world-class quality pickup is available in their local market. They deserve the same level of performance and reliability as other pickup owners around the world," Takeda said.

Isuzu is the fifth leading brand in the Philippine market based on data from the Chamber of Automotive Manufacturers in the Philippines, Inc. with total sales reaching 9,213 units in 2009.


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  • nikiboy Jan 14 2010 @ 03:46pm
    Philippines is also an Isuzu country most notably for its diesel engines ranging from the surplus/ smoke belching, direct injection to modern common rail direct injection that powers Jurassic jeepneys, trucks, buses, pick ups, construction machineries, boats, ships, generator sets and many other engine driven applications. Spare parts are readily available nationwide.
  • BOOGIECAT Jan 14 2010 @ 08:47pm
    The D-Max is actually good..Di sya panay porma tulad ng Strada at Hilux!!.In terms of quality ng interior eh okay naman..Yung sa Strada looks so cheap(no wonder is its cheaper than the D-Max!)
  • maranello_5775 Jan 16 2010 @ 08:49pm
    Thais love pick ups for their toughness since it is very useful especially for working in demanding conditions and the dmax is probably the toughest (small)pick up for the money that is why it is a constant best seller in pick up truck crazy Thailand.Here in the Philippines, most people use their pick ups as part-family hauler, part-leisure and part-workhorse that is why the spacious strada and hilux lead the sales.
  • dtkiko Sep 06 2010 @ 08:46pm
    What you are about to see is even a huge eye-opener to what we've always thought about the DMax (with VVGT), eventhough this particular 3-litre pickup hasn't arrived yet in Pinas ---- against the equivalent 4 x 4 Toyota Hilux, Nissan Navara, Mazda BT-50, Mitsubishi Triton Strada, and Holden Colorado, the Isuzu DMax is 2009 Australia's 4WD'ers 4WD UTE of the Year and 2010 Australia's Delivery Magazine UTE of the Year! http://www.isuzuute.com.au/publications/uteOfTheYear09/index.html http://www.isuzuute.com.au/publications/uteOfTheYear10/index.html Here's the pdf download http://www.isuzuute.com.au/publications/uteOfTheYear09/PDF_DPS_Setup/MAG_FULL_D-MAX_2up.pdf
  • dmaxred18 Oct 19 2011 @ 09:43am
    ISUZU D-MAX = "The perfect pick-up truck" .(period)
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