Ford, Hyundai looking to upstage each other at 2012 MIAS

By Vernon B. Sarne

Ford Mustang at MIAS

The 2012 Manila International Auto Show--scheduled for March 29 to April 1 at the World Trade Center--is shaping up to be a contest for bragging rights between Ford and Hyundai, two of the hottest automotive brands in the local market right now. The two carmakers have reserved the two biggest floor spaces at the show, with Ford securing a 1,000-square-meter area and Hyundai barely one-upping its rival by committing to a 1,025-square-meter exhibit.

To fully appreciate the amount of space hoarded by the pair, you should note that there are no other display areas bigger than 700 square meters, with most measuring a paltry 300 square meters.

Now, if a car company requires that kind of space at a motor show, you know something is up. They usually need all the elbow room they can get if they're about to unveil something truly special. Here's what you can look forward to from both Ford and Hyundai as far as the 2012 MIAS is concerned.

From Ford, you can expect the all-new Ranger pickup to be displayed. This is a very important product for the company. So important, in fact, that Ford is putting up an off-road course in front of the World Trade Center just so people can sample the Ranger's willingness to get down and dirty.

Another Blue Oval vehicle that might interest you is the new Explorer equipped with a 2.0-liter straight-four EcoBoost engine.

Finally, there's the Mustang. Ah, the Mustang. We've sounded like a broken record the past two years proclaiming this car's arrival. Turns out this is the year our pony-car prophecy will be fulfilled.

So...that's a pretty special triumvirate Ford is planning to flaunt before the public. How can Hyundai hope to challenge it? The Korean brand will be under much pressure to deliver as its display area is at the opposite end of the exhibit hall, directly facing its American counterpart.

There is the Eon, a mini car that Hyundai will soon unleash on its budget-conscious Filipino customers. The cute India-made hatchback is poised to give Hyundai another volume seller that can help it close the gap to Mitsubishi and Toyota in our market.

Another display vehicle is the much-awaited Veloster, but as we write this, Hyundai still can't guarantee that an actual unit will indeed make it to our shores in time for the show. Safe to say it's 50-50 for now.

When we asked if the diesel Accent hatchback would be on display, we got a negative answer. We do know, however, that a Genesis Coupe dressed up as a drift car will be part of Hyundai's corner.

If you ask us, Hyundai needs to up the ante if it wants to steal the spotlight from Ford. Let's see how things will pan out in the coming weeks. The car show, after all, is still more than a month away.

Hyundai Eon at 2012 MIAS

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  • misterioe Feb 16 2012 @ 07:52am
    No Ford Focus? :|
    • AM3 Feb 16 2012 @ 09:14am
      The 2012 Focus will most likely be previewed in one of the Auto shows in Thailand first (where regular production is expected to begin mid year).
    • barry Feb 17 2012 @ 02:41pm
      oo nga. we want ot see the new focus...
  • jabroni Feb 16 2012 @ 07:56am
    Sayang nmn kung hndi nila launch new Focus. Epal tong Hyundai laki ng space wala naman pala bagong ilalabas!
    • KoreanSucks Feb 16 2012 @ 03:19pm
      hahha eversince epal talaga
    • Kyoichi Sudo Feb 16 2012 @ 08:24pm
      TAMA!
    • barry Feb 17 2012 @ 02:42pm
      o, san na ang all-new santa fe na sinsabi nila?
      • dsobreo Feb 17 2012 @ 04:26pm
        wala pa yun, wala pa nga sa Chicago Auto show e
  • usbao_26 Feb 16 2012 @ 08:15am
    Ferrari made big profit from making the F40
  • roadrage Feb 16 2012 @ 09:04am
    Kill joy naman ang Ford! The new Focus in fact is one of the most anticipated car to be brought in.
    • tidus1203 Feb 16 2012 @ 09:03pm
      Darating din ang Focus later this year. Syempre ayaw ng Ford ilabas sabay-sabay lahat. One at a time.
  • old_school_cars Feb 16 2012 @ 10:23am
    I want to see the veloster turbo. baka ordinary na veloster pa idisplay nila.
  • regiusace17 Feb 16 2012 @ 10:33am
    Grabe, as I read the article naeexcite na ako I hope na available ako on the first day of the show.
  • one.edchelle Feb 16 2012 @ 11:37am
    well, atleast the three ( famous) top muscle cars of the world are going to be all available in our country, and the veloster lovers don't need to buy from unsupported car sellers and we will see many cars there, im sure, ahehehe
  • hajabah Feb 16 2012 @ 12:25pm
    VELOSTERRRRRRRRRRRR
  • Fernando Amorsolo Feb 16 2012 @ 12:52pm
    FORD has done the same thing for sooo many times already. Adn Ford has STOOD THE SAME pressure of showing something great at the show. To add, THEY HAVE SOMETHING MORE SUBSTANTIAL TO SHOW on MIAS. Last year, the Fiesta. now the Ranger, and the MUSTANG. Kills everything else in the land :)
    Good luck to Hyundai! :)
    • KoreanSucks Feb 16 2012 @ 03:22pm
      NO LUCK FOR(POOR) HYUNDAI
    • barry Feb 17 2012 @ 02:44pm
      too bad and there's no focus on the display...
  • Queroz Feb 16 2012 @ 12:55pm
    FORD WILL DO IT AGAIN! :))) (britney's voice)
  • BOOGIECAT Feb 16 2012 @ 01:44pm
    Hyundai ROCKS!!!
    • KoreanSucks Feb 16 2012 @ 03:22pm
      OWWWSSS
    • kyrejohn Feb 20 2012 @ 02:18pm
      hahaha! eat your HyunDIE
    • kyrejohn Feb 20 2012 @ 02:22pm
      put#$#$ng in@ naman tsong. mag try ka ng ng hindi Hyundai. at malalaman ng mukha mo na bulok ang hyunDIE. naghahanap ka lang ba ng kadamay ng bibili ng bulok na kotse?
    • hondajazz Feb 21 2012 @ 11:35pm
      try mo mag drive ng honda.kahit yung luma lang.king inang hyundie yan walang kwenta.
  • eljo3025 Feb 16 2012 @ 03:01pm
    magkano kaya Hyundai Eon? Siguro 400k plus parang Hyundai Getz dati..
  • ngt55 Feb 16 2012 @ 03:04pm
    CAN HARDLY WAIT - for the mustang, hope they can bring in additionally the BOSS302 mustang version and a 2012 FORD SHELBY GT500... for the chinese brands - want to see them bringing in their jeep like 4x4 models, and the Geely EM7 sedan..
  • warak1422 Feb 16 2012 @ 03:17pm
    Ford Ranger Wildtrak...the best
  • Vernon B. Sarne
    Vernon B. Sarne Feb 16 2012 @ 03:36pm
    KoreanSucks and BOOGIECAT - Please stop posting nonsense on this website. If your comments have nothing valuable to offer to other people, just please keep them to yourselves. We'd really appreciate it. Thank you.
    • BOOGIECAT Feb 16 2012 @ 03:45pm
      Please ban KoreanSucks.Thank you.

      Hoping Ford will display the Shelby 500 Mustang!
    • dsobreo Feb 16 2012 @ 08:34pm
      Sir VBS,please ban all brand haters.
    • barry Feb 17 2012 @ 02:46pm
      easy lang kayo mga tsong. hold your horses...
  • neutral Feb 16 2012 @ 05:50pm
    Hopefully ford & hyundai will come up with their own mpvs to counter toyota's dominance in the market. Mitsubishi failed with its fusion because it has no diesel and the new chevy orlando has offered gas version only. Consumers are looking from other brands of mpv (diesel or gas) and within the price range of innova. Although innova is not a global platform, its design appeals most to the consumers because of its practicality, spaciousness, size, ride height and the price. Please ford, hyundai and to mitsubishi as well, offer us your best bet for mpv.
  • Kyoichi Sudo Feb 16 2012 @ 08:24pm
    Excited to see the New Ranger! not much for Hyundai......
  • tidus1203 Feb 16 2012 @ 08:55pm
    I think Ford will have a better showing this year among all the brands. Toyota would probably show the Prius-C and the new Avanza. Honda, the new CIvic. Mitsubishi and Nissan nothing new so they might have a small area. Kia might get stuck again at the back, not in the main floor hahaha
  • kaceike25 Feb 17 2012 @ 07:18am
    Dear chief VBS, please ban the haters on your venerable website. Instead of helping me in choosing to buy a brand new car, these haters who doesn't provide any positive comments only adds to the confusion. It only goes to show how imbecile these haters are. They just hate a brand, and then hate the world for it, and also hate themselves.
  • kyrejohn Feb 17 2012 @ 01:14pm
    agree! kapal ng balat ng hyundai. (and im not hating)
  • dsobreo Feb 17 2012 @ 04:32pm
    Nakaka disappoint lang ang Hyundai kung Eon lang ila launch nila... Kahit wag na muna yung Veloster kasi nauna naman nilaunch globally yung Accent VGT. Dapat accent muna...
    • kyrejohn Feb 20 2012 @ 02:20pm
      at talaga palang may Fan ng ACCENT.hahahahaha!
      • hondajazz Feb 21 2012 @ 11:33pm
        oo nga e!hahaha!sya lang ata ang nag iisang fan ng accent!hahaha!
        • kyrejohn Feb 22 2012 @ 09:52am
          Either nandadamay yan, o taxi operator.
  • Kim John Feb 18 2012 @ 04:05am
    we want FOCUS!!!
  • Fernando Amorsolo Feb 18 2012 @ 10:52am
    FOCUS can definitely whip the asses of other midsize sedans in the show IF AND ONLY IF Ford Decided to display the Focus! (gasps)
  • John Rigor Feb 18 2012 @ 01:21pm
    When the Focus comes here, then it's goodbye Honda Civic, even though the Civic is made in Japan. :)
  • ianmitsulancer Feb 19 2012 @ 08:33pm
    nice! may i know the complete list of participants to the 2012 MIAS? thanks
  • hondajazz Feb 21 2012 @ 11:37pm
    sa mga nagbabalak bumili ng kotse wag po kayong bibili ng hyundai.very low quality(yung mga ginamit na parts), low resale value, madaming problems.etc.BUY JAPANESE CARS.
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