Honda Brio not coming to the Philippines

By Vernon B. Sarne
 

According to new Honda Cars Philippines president Tatsuya Natsume, the Brio small car that Honda unveiled at the Thailand International Motor Expo late last year, won't be arriving in the Philippines. Not this year or the next, and most likely not ever.

While Honda already made it clear during the Brio's unveiling that this car would be sold primarily in Thailand and India beginning this year, Filipino car enthusiasts were somehow confident that we would eventually get our hands on this mini hatchback. Alas, that wouldn't be the case.

The reason?

"Car-sales numbers in the Philippines are not enough to justify the creation of a left-hand-drive Brio," Natsume-san stated matter-of-factly. Such a pity, since the Brio--measuring all of 3,610mm in length, 1,680mm in width and 1,475mm in height--would be a perfect match for our congested roads.

Boy, it does suck to be in a small car market.

Honda Brio

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Filter comments by:
  • DriftKing23 May 06 2011 @ 05:17pm
    ok lng...
  • lanjohn82 May 06 2011 @ 06:07pm
    pfft.. chicken..
  • krzcuevas May 06 2011 @ 06:16pm
    I second d'motion....

    Mazda 2 ka na lang at palitan mo na lang emblem.hehehe...
  • GBfive May 06 2011 @ 08:30pm
    they can have all the Brio they want... another victory for the Koreans?
  • mts May 06 2011 @ 09:02pm
    I do think it won't sell.
  • maranello_5775 May 06 2011 @ 09:09pm
    tsk natakot lang sa hyundai at suzuki ayaw pa umamin
  • RS500 May 06 2011 @ 10:18pm
    Great news for me.
  • ianmitsulancer May 06 2011 @ 10:44pm
    the Stream, the Freed now comes the Brio... another Forbidden Fruit from Honda! ...haizt!
  • caliber38 May 06 2011 @ 10:49pm
    Big deal! There's always the Chinese carmakers, Hyundai, and MINI who have their own sort of equivalents.
  • maklo02 May 06 2011 @ 11:34pm
    i think people would opt for other small cars anyway. so, yeah okay lang:)
  • angelo May 07 2011 @ 12:08am
    It doesn't look good anyway.
  • angelo May 07 2011 @ 12:08am
    I'd rather buy an old mini or a beetle
  • pehdehceh May 07 2011 @ 12:35am
    Honda should get a real professional designer, and fast.
  • ashek268 May 07 2011 @ 12:41am
    If it comes here, I see the Accord Tourer not in the far distant future. Then we all die laughing at Honda.
  • BOOGIECAT May 07 2011 @ 03:08am
    Very expensive hatch!
  • Leopaul May 07 2011 @ 03:10am
    Phew! That's a good decision not to bring the Brio to the Philippines.
  • Theognosis May 07 2011 @ 12:31pm
    It's a good decision considering that Honda will go all-out in supporting the new Civic and the new CR-V in the next 2 years. Along with the Jazz, City and Accord, Honda's gonna have one superb line-up. PREMIUM stuff right there.
  • hopeless May 07 2011 @ 01:11pm
    Ok lang. That is *gly metal. Pati sobra naman yata ang premium na hinihingi ng Honda ngayon sa mga car buyers. Hindi na sulit yung malaking dagdag sa price ng vehicles nila.
  • jetski May 07 2011 @ 04:25pm
    that's o.k we have far more choices.
  • BOOGIECAT May 07 2011 @ 05:31pm
    Unless Vietnam and China wants the Brio then we'll see a LHD version of it.But for now malabo pa..
  • AKP1973 May 07 2011 @ 06:41pm
    2012 Suzuki Swift ftw!!!
  • warak1422 May 07 2011 @ 10:05pm
    Smart Fortwo na lang ayos na ayos
  • ecneret May 09 2011 @ 12:19am
    yaris nd mazda 2 n pinaghalo ung luks
  • redbadge May 09 2011 @ 11:56am
    With the honda city already here - the base model city would just be a little over 100K more exp than brio. I'd imagine myself choosing a city over the brio.
  • rachelle_cpa May 09 2011 @ 03:37pm
    gosh... the green color is so rampant. good thing i didn't go for a green spark
  • tangerine May 12 2011 @ 03:44am
    hondaphil decision
  • ronallandottk May 18 2011 @ 08:21pm
    Might as well. It's a shame though, with a 1.2 SOHC VTEC it would be the most powerful in it's class with 89 hp. And with airbags and ABS, one of the safest. Knowing Honda, they'll price it at a premium though if it got here, probably in the 650-700k range. At that price, the B-segment cars like the Vios, City, Fiesta, etc. make more sense, making it pointless to market here. Price it the same with a Hyundai i10, it'll sell like hotcakes.
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