Honda Cars Philippines confident of new CR-V's sales

By Patrick Everett Tadeo

TopGear.com.ph Philippine Car News - Honda Cars Philippines is confident of all-new CR-Vs sales

Honda Cars Philippines is banking on the popularity of the CR-V's nameplate in disposing its first shipment of the all-new crossover SUV within three months.

"The all-new CR-V is ready to go on sale in all our dealerships the day after the launch," said Xavier Eyadan, Honda Cars Philippines' marketing chief. "And we’re hoping to sell all 4,000 units of our first shipment of CR-Vs in the next three months."

Of the 4,000 units, 60 percent or 2,400 units are top-of-the-line 2.4-liter EX samples, while the rest are of the 2.0-liter LX variety.

"From our experience, at launch, the more expensive variant of an all-new model sells more than its entry-level variant," shared Eyadan.

For fans of Japanese-made cars, now would also be a good time to buy the fourth-generation CR-V as it is currently sourced from Honda's Sayama, Saitama, plant in Japan, revealed Honda Cars Philippines president Tatsuya Natsume. By June though, according to Natsume, Honda will be transferring the production of its models for the Southeast Asian market back to its Ayutthaya, Thailand plant. By that time, Honda expects the Thai plant to be fully operational to accommodate both the domestic and Southeast Asian markets.

What do you think of Honda Cars Philippines' sales projection on the new CR-V? Take our poll below.

UPDATE: According to Honda Cars Philippines, it officially hasn't set any sales target for the new CR-V, but it can supply 400 units a month or over 4,000 units a year.


Can Honda Cars Philippines sell all 4,000 Japan-made units of the new CR-V in just three months?

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  • ashek268 Apr 24 2012 @ 01:15pm
    What about supply issues?
    • borikyo Apr 24 2012 @ 03:18pm
      dude, may 4k na units na nga db?...good for three months already...problema na ng procurement nila kung magkukulang..
  • ashek268 Apr 24 2012 @ 01:15pm
    Can they supply the units in 3 months?
  • Vernon B. Sarne
    Vernon B. Sarne Apr 24 2012 @ 01:20pm
    @ashek268 - I think the 4,000 units being referred to in the article have been secured by Honda Cars Philippines already. That's their allocation in the next three months. So no need to worry about supply. The crucial stage comes when the initial batch from Japan runs out.
  • Kyoichi Sudo Apr 24 2012 @ 01:24pm
    Well its because before, the CR-Vs are sourced from Thailand so its not that pricey so top-spec variants of the CR-V before sell like hotcakes. But now, most likely, the 2.0 LX will sell more than the top-spec 2.4 EX.

    Off the topic, Dba taga Saitama, Japan ang naging GF ni Itsuki sa Initial D Anime? hahahaha........
    • gogogo Apr 24 2012 @ 07:46pm
      oo taga saitama yung gf niya. kazumi ata yung name. umaasa nga ako na maglalabas sila ng 5th stage. hahaha!
      • Kyoichi Sudo Apr 24 2012 @ 08:32pm
        ako rin hahahaha, nawala ko dvd ko ng Initial d eh naghahanap ulit ako hahahaha....
  • old_school_cars Apr 24 2012 @ 01:33pm
    well since its honda it will sell like hotcakes parin. but i don't like the rear end it looks like an Avanza.
    • rdjl_13 Apr 25 2012 @ 03:52pm
      I agree. Lasing yata yung designer nung dinedesign niya yung rear ng CR-V. :))
  • ying Apr 24 2012 @ 01:48pm
    oh well tignan natin. Sana magimprove honda ulit. after sales nila mahal, at napakabagal. sayang ganda pa naman auto nila.
  • bigmacmac Apr 24 2012 @ 01:52pm
    kayang-kaya, i think, dito sa amin yung bagong civic, display nlng nga ang naiwan eh... tas sabi nung sales rep na friend ko, may "nakapila" na daw para sa CR-V ... :)
  • jroyce Apr 24 2012 @ 01:55pm
    the rear looks like an xc60
  • BOOGIECAT Apr 24 2012 @ 02:44pm
    Mas marami pang stock nung overpriced na 2.4 Liter EX 4WD variant!hahahaha!.Mas papatok ang 2 Liter LX 2WD variant sa local market!
  • isaac3654 Apr 24 2012 @ 02:55pm
    Though we want this unit so much, nakakaguilty naman if we sell our facelifted 2011 2.4 AWD Honda CR-V. (Bought in November 2010) There's still a lot of loving from that SUV pa naman. OHWELL! We planned that, we'll just buy the new CR-V at it's mid-cycle refresh!
  • Oris F1 Apr 24 2012 @ 03:15pm
    This is definitely going to be better than even the new Sta. Fe and i bet this will rake in more vehicle sales as well. ( and to copy Hyundaibest when he said that Sta Fe will win the SUV of the year award---SUREBALL!) hahaha!

    Good job Honda! Eyelavit!
    • Kyoichi Sudo Apr 24 2012 @ 05:03pm
      Ang daming wala ng 2.0 LX sa electrical, WALA RING USB PORT! Walang Hands-free phone function, reverse cam, i-MID, steering wheel controls, audio display function and etc, dami eh hahahaha.... but its a disapointment.
      • BOOGIECAT Apr 24 2012 @ 06:00pm
        Abangan mo nalang yung galing Thailand..Mas mura at mas maganda!
  • HypnoticSpectre Apr 24 2012 @ 04:58pm
    Not sure about the pricing...
    Before, around year 2000-2005, the CRV practically has no competition on the compact SUV market.
    The market had changed a lot since.. Now there are a lot of very good SUVs choose from.
    Also, I think, buyers now are more cerebral when choosing which vehicle to buy.
    Either step-up with your product or go down. IMHO only.. Good luck to the New CRV

  • pol3 Apr 24 2012 @ 06:19pm
    Looks great! I like it a lot! gonna check it out tomorrow. I've always loved the crv. Had the 1st and 2nd gen. Sadly sold them because of imho poor fc. Missed owning them a lot. Now this one has the econ button! nice move Honda. I appreciate also the fact that they provided us with lots of units. Sana ganito lahat ng launching. To launch a car without backing it up with readily available units is, (which I just recently experienced with a much anticipated ute) is extremely depressing.
  • RS500 Apr 24 2012 @ 06:30pm
    Bebenta pa din to. Marami na din akong nakikitang civic sa daan. Tas kung iisipin natin, marami din may bagong fortuner kahit na maraming nagsasabi na mas worth the money ang montero sport. Iba-iba din naman taste ng tao.
    • jamzv Apr 24 2012 @ 11:35pm
      1 tama! di mo maipipilit gusto mo sa ibang tao
  • ChairmanPineapple Apr 24 2012 @ 07:01pm
    i can see an avanza hybrid volvo plus a little ssangyong look sa behind ng car na ito better see it sa actual baka mas maganda
  • gogogo Apr 24 2012 @ 07:48pm
    bebenta yan sa tingin ko. parang yung civic lang din yan. marami nagsabi na overpriced at panget pero ngayon dumadami na sila sa kalsada. hehehe :)
    • BOOGIECAT Apr 24 2012 @ 09:13pm
      Tama ka madami naring akong nakitang new Civic sa roads lately kahit mukha syang ewan!Mukhang okay lang naman ang new CRV!
      • gogogo Apr 24 2012 @ 11:30pm
        ok naman sakin yung front pero yung rear weird. parang inipit na accord. hehe
  • isaac3654 Apr 24 2012 @ 09:47pm
    I've seen the specs, and ang mean ng equipment list sa 2.0! I never expected this from Honda >.> Dati, ang 3rd Gen, konti lang ang gap nila sa equipment, ngaun, ang daming meron sa EX na wala sa LX..... which is mean. Suggestion, kung ang bibilin nio ang LX na CR-V, FORGET IT! Buy a CX-5! May 5.8 in' touch screen as standard un for the same price, or invest more and buy the EX trim!
  • manongtaxi Apr 24 2012 @ 11:41pm
    Buti sana kung binawi nito sa features kahit papaano masusulit yung perang gagastusin pag bumili
    • car_mac Apr 29 2012 @ 05:20pm
      bawi naman eh
    • car_mac Apr 29 2012 @ 05:21pm
      dba nga may cruise control, tri-angular rear back-up camera, econ, i-mid, sunroof. kulang pa ba yan ??? yung ibang competitors wala nga nyan eh
  • Feeter Silverster Apr 25 2012 @ 12:15am
    Maganda yung bagong CR-V, pero mas sulitt ang bagong Avanza, IMO. smile!
    • BOOGIECAT Apr 25 2012 @ 12:53am
      Di naman magkatapat yan..LOL!
  • jabroni Apr 25 2012 @ 02:26am
    With so many options in this segment feeling ko hndi aabot ng 4K sales nila in 3 months.
    • dsobreo Apr 25 2012 @ 06:48pm
      agree, asa naman sila kung kaya nila yun... Kung mababa price baka pwede pa
      • jabroni Apr 25 2012 @ 11:59pm
        Yup baka akala nila parang vios ito na papakyawin ng pinoy dahil very practical at hndi mabigat sa bulsa.
  • fortis Apr 25 2012 @ 11:29am
    just saw the actual unit. i think its reasonably priced and a better alternative to the Fortuner and Montero Sport and other crossovers out there. Fit and finish is excellent. The dashboard is elegent with a swath of a glossy dark green wood-like material in the center. Gear knob (no paddle shifters or manual mode available) is placed exactly where you need it to be. Armrest can slide forward and backward. All the buttons has a great tactile feel. Seats are comfortable (and i even guess that it would be for long drives as well). The 2nd row is what amazes me. It folds and tumbles by just pulling a latch. Engine is still the K-series and for sure it will deliver enough punch when you floor the pedal to the metal. I love this CR-V specially in White.
  • car_mac Apr 29 2012 @ 05:23pm
    the thing i dislike dito eh mukang minivan yung likod
  • newel daniel 13 months ago
    Wow. Japan made.
    baka marami ngang bibili
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