Honda still No. 1 in quality perception among Filipinos

By Vernon B. Sarne

Honda No. 1 in quality perception among Filipinos

Last week, we asked people on our Facebook page the following question: "Which of the following 10 mass-market car brands do you perceive as having the best product quality right now?" We included these car brands on the list of choices: Chevrolet, Ford, Honda, Hyundai, Kia, Mazda, Mitsubishi, Nissan, Suzuki and Toyota. We left out Subaru because we can't exactly call it "mass-market" with its pricing, and Isuzu because it doesn't offer a single passenger car.

It began as a simple question borne out of sheer curiosity on our part, but as the votes piled up (now at 1,241 total votes as we write this), we realized a few things that we feel make the results worth sharing here on our official website.

First, a perception of high quality won't always result in good sales. That's because product quality is just one factor in the purchase of a motor vehicle. There are a lot more factors involved in a buyer's decision-making, foremost of which are pricing and exterior design. So, a car brand may rank high in quality perception but place low in actual sales if it has issues with pricing, styling or even supply. Conversely, a brand may rank low in quality perception but place high in sales if its cars are priced competitively or designed well.

Second, a poll done on Facebook seems a lot more credible than one posted on another website (like ours, for instance). That's because on Facebook, people don't vote anonymously. They vote with their name on it. And they can vote only once, not repeatedly as we suspect some people do on other polls that don't require respondents to divulge their true identity.

Anyway, enough with the prattle. Let's reveal the results.

In first place is Honda, still the runaway winner in the quality-perception game with 545 votes (44 percent). In distant second place is Toyota with 223 votes (18 percent). Rounding out the top three is Ford with 120 votes (9.7 percent).

Mitsubishi is fourth with 92 votes (7.4 percent), followed by Chevrolet with 83 votes (6.7 percent), Hyundai with 55 votes (4.4 percent), and Nissan with 52 votes (4.2 percent). The rest are Mazda with 34 votes (2.7 percent), Kia with 23 votes (1.8 percent), and Suzuki with 14 votes (1.1 percent).

1. Honda - 545 votes (44 percent)

2. Toyota - 223 votes (18 percent)

3. Ford - 120 votes (9.7 percent).

4. Mitsubishi - 92 votes (7.4 percent)

5. Chevrolet - 83 votes (6.7 percent)

6. Hyundai - 55 votes (4.4 percent)

7. Nissan - 52 votes (4.2 percent)

8. Mazda - 34 votes (2.7 percent)

9. Kia - 23 votes (1.8 percent)

10. Suzuki - 14 votes (1.1 percent)

So, do you agree with the poll's results? Hit the comment box if you have something to say.

COMMENTS

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  • World Super Cars May 02 2012 @ 02:38pm
    not for me...
  • LancerEX-GTA May 02 2012 @ 02:44pm
    I agree with this, but I still got the Lancer EX GT-A :p
    • Kyoichi Sudo May 02 2012 @ 10:08pm
      The 3 dislikes came from s**tty MitsuBashers w/c piss me off
      • jayzeter19 May 03 2012 @ 10:52am
        kyoichi now theres 4 of em -_-
    • jayzeter19 May 03 2012 @ 10:52am
      we just got my Lancer Ralliart from the casa so go Mitsu!!!
  • jesslink May 02 2012 @ 02:53pm
    I don't agree...
  • cypher_topgear06@yahoo.co May 02 2012 @ 02:58pm
    Well, I really don't expect Suzuki to be able to climb up the results because there aren't much Suzuki owners around. But I guess they still have competitive quality in their vehicles, as you can see from the immortal Suzuki Carrys of our barangay offices. No matter how much dirty or damaged, it still runs. :D
    • jbits May 02 2012 @ 07:10pm
      agree... underrated ang suzuki sa atin... baka sakaling magbago ang pananaw ng iba sa pagdating ng kizashi...
  • torquebender May 02 2012 @ 03:00pm
    i don't agree
  • markdejesus76 May 02 2012 @ 03:00pm
    Maybe because some of them haven't tried any other brands than what they are driving when they voted. Or, they vote because it's the car brand they have. And/or because it is what they think others think. hahaha.
  • nivlem31 May 02 2012 @ 03:07pm
    (Your thoughts on the article...)
  • nivlem31 May 02 2012 @ 03:07pm
    yap. agree 99.9percent
  • neutral May 02 2012 @ 03:08pm
    First impression lasts. Honda & Toyota are the 2 brands that are neck & neck with regards to quality perception even in the US. There is nothing wrong with the poll result because that's their own opinion and that should not be contested.
    • Adrian May 02 2012 @ 07:45pm
      mas mabenta anga ang toyota sa US ngayon
  • tugata24 May 02 2012 @ 03:10pm
    yes, agree. my honda civic which i bought 4.3 years ago has never failed me, just changed it's stock tires recently. and the battery lasted 4.3 years. no major repair not replacements done. except for the paint because black is beautiful.
  • aargh May 02 2012 @ 03:11pm
    The key word here is "perception". I'm sure most of the people who voted haven't even tried other brands.
  • dsobreo May 02 2012 @ 03:16pm
    Ohhh! nandun pic ko! hahahaha
  • LancerEX-GTA May 02 2012 @ 03:29pm
    Honda and Toyota did not make this perception overnight. It took them years to build this reputation. Proof is that we can still see some of their ~10 to 15 year old cars.
  • koneleaves May 02 2012 @ 03:31pm
    Proud to be a Honda car owner :)
    • Troy May 02 2012 @ 07:44pm
      Me too.
    • carwiki May 03 2012 @ 12:19pm
      Me too... We have our 2005 Civic 2.0i i-VTEC that's running smoothly.
    • carwiki May 03 2012 @ 12:19pm
      And Honda cars are also fast.
  • car_mac May 02 2012 @ 03:43pm
    I agree .. .. .. Number 1 in: Pothole resiliency, Reliability and Quality
    • car_mac May 02 2012 @ 08:37pm
      Post your reply...
    • car_mac May 02 2012 @ 08:38pm
      as i have seen on TG Articles
  • jayzeter19 May 02 2012 @ 04:18pm
    i don't agree... i think mitsubishi/toyota should take the credit.. :) no offense meant

  • BOOGIECAT May 02 2012 @ 04:19pm
    Mataas pa ang Chevy kaysa sa Hyundai?LOL!
    • fortis May 02 2012 @ 04:25pm
      Just compare the quality of the Suburban and the old Trail Blazer and even the Lumina to Hyundai's lineup. I guarantee that the build quality of those American Cars are superb.
    • car_mac May 02 2012 @ 08:37pm
      yeah i agree with fortis, even the tahoe has superb quality
    • gogogo May 02 2012 @ 10:17pm
      maganda na quality ng chevy ngayon. :)
  • macpro May 02 2012 @ 04:22pm
    I agree with the results. We can clearly see this if we compare 10 year old hondas with 10 year old cars of other brands. Also, honda's quality is supported by their excellent after sales service.
  • lsdgenie May 02 2012 @ 04:28pm
    Agree with MOST of the results.

    Honda and Toyota, no matter the vast improvement in other brands/manufacturers, HAVE, in general, proven their products to be reliable and long lasting. My immediate family has used numerous vehicles from different manufacturers over the past few decades, and among the Japanese/Korean brands we've owned - Honda, Toyota, and Mitsubishi have proven their worth (among the others included in the survey, we've also owned a Ford, Hyundai, and Nissan). My 97 Honda Civic Lxi, which I stopped using around 2003 has no mechanical or electrical problems - and although it may need a new paint job (it was sadly relegated to the open parking) - is still used by my Father as a spare vehicle, and still runs beautifully.

    Re: the other survey results:

    I personally feel Suzuki should have ranked higher than dead last - its build quality and interiors SEEM to be pretty decent (My cousin, who I deal with daily, uses a Swift as his daily drive, and he says he is very happy with it). Fords in general are pretty nice, but our experience is that they cost more to maintain, and should be a little lower in the ranking.

    Can't say much about the rest.
  • car_mac May 02 2012 @ 04:32pm
    The oldest Honda I've ever seen was a 1988 Honda Civic which dates back for 24 years.
    The oldest Toyota I've ever seen was also a 1988 Toyota Corolla.
    The oldest Ford I've ever seen (in the Philippines) was a 1999 Ford Lynx.
    The oldest Mitsubishi I've ever seen was a 1988-1991 Lancer.
    We have a 1989 Nissan Sentra which has a fault on its timing.
    We have a 1992 Honda Civic stock, we've only replaced its alternator.
    We have a 2004 Honda CR-V which has no replacements except for collisions.
    • Troy May 02 2012 @ 07:47pm
      Yeah men Honda for life!
      • car_mac May 02 2012 @ 08:27pm
        pansin ko may anti-honda fanboy d2 dislike ng dislike ng mga positive post para sa honda ...
    • gasoline_boy May 03 2012 @ 11:10am
      Try going to the provinces and you could see a lot of older cars still roaming the streets.. here are some of the older cars I've seen so far. :
      Toyota starlet – early late 70’s 80’s model
      Mitsubishi lancer celeste mid 70’s model
      Honda civic hatchback – mid 80’s model
      Isuzu Gemini mid 1970’s model
      We have a 1993 toyota corolla which is still running smoothly.
      We have a 1997 honda civic which after all the things replace after Ondoy is still running perfectly.
      We have a 2004 CRV which our regular companion to the province but still running strongly.:)
      all of them are daily drivers btw.

      bottom line, for me its not how old your car is, or what ever brand it is, its how you take care of it. just my opinion though.. :)
      • car_mac May 05 2012 @ 09:15am
        prehas pla tau ng model ng crv, matic yung samin 4x2
  • mindkinetic May 02 2012 @ 04:47pm
    i'm surprised with the result . i'm still banking @ toyota as the most perceived quality made vehicle by majority of filipinos. but then the survey is via facebook and perhaps majority of the respondents are young individuals hence the result.
  • jayzeter19 May 02 2012 @ 05:02pm
    while watching this vid in youtube: http://youtu.be/romf-G6CZ7g

    a question just suddenly pop-up in my head... now that Toyota,Subaru & Hyundai released their sport coupes.. will honda also be releasing a car for this segment??
    • Adrian May 02 2012 @ 07:49pm
      matatagalan pa un actually concentrate sila sa electric engines.
    • car_mac May 02 2012 @ 08:32pm
      ayaw nila i release yung S2000
      • gogogo May 03 2012 @ 12:22am
        wala ng s2000 eh x_x
      • Troy May 04 2012 @ 12:59am
        The S2000 is a legend man. 2.0L NA engine that produces 240hp. C'mon man you gotta be kiddin'me.
  • 17Sphynx17 May 02 2012 @ 05:05pm
    One question though, is the survey only limited to 10 brands because of the limitation of the Facebook poll?

    I was just curious because it did not have Isuzu as an option? Although, I know these polls are not really the end-all-be-all of the data gathering but was wondering how things may have differed had Isuzu also been part of the poll. I know it wouldn't be at the top but somewhere in the middle probably.
  • lsdgenie May 02 2012 @ 05:08pm
    @jayzeter - probably not yet - they'll look at the response of the public first to the BRZ, 86 and Genesis. Earliest I predict (and thats if sales go well for the segment) will be 3 years before they bring in a sports coupe.
    • isaac3654 May 02 2012 @ 05:20pm
      Maybe... pero ang malaking hula ko ay ung Acura/Honda NSX ung sport coupe na un! Though ndi magkaclass sa GC, BRZ, 86, it's still a sportscar :))
      • jayzeter19 May 02 2012 @ 05:30pm
        i think the NSX is just hondas concept for now.. anyway.. i would like it if they release one of their Sports Coupes... they should just have also brought the "Civic FD type R" to battle the Lancer Ralliart and Subaru Impreza WRX.. not the ECON civic w/c was not warmly welcomed in US..
        • car_mac May 02 2012 @ 08:31pm
          no, its sold as an acura maybe late next year
        • gogogo May 03 2012 @ 12:36am
          concept pa siya pero i think yun na yun. kung meron man changes siguro minor na lang. gamit na nga ni robert downey jr nung avengers premier night eh. hehe
  • isaac3654 May 02 2012 @ 05:17pm
    Hmmmm... I don't exactly agree on this. A bit conservative result I shall say. Guess this is why JD Power (Global) and Kelley Blue Book (USA) makes research to those who own, perhaps one of my reasons I only partially agree is because, some FB users don't actually own a car or are just kids or teenagers that have never owned a car personally, pero anyway, this makes me a proud Honda owner =))
  • siraniko May 02 2012 @ 05:20pm
    agree with 1 and 2. but with mitsubishi at 4?!!? must much much lower or equal to hyundai
  • aargh May 02 2012 @ 05:49pm
    Kaya most of the old cars you see are Honda/Toyota/Mitsu, most of the Korean and American cars are fairly new to the PH market. Ford only returned 1998. Im not sure about Kia/Hyundai but I still see a lot of old Kia Prides on the road. I guess since the Japanese companies have been here longer and have a larger dealer base, its only natural that we see more older cars from them. To put this "perception" to the test, maybe TGP can come up with figures on # of units sold vs. # of complaints per brand?
    • car_mac May 02 2012 @ 08:30pm
      honda has the most least complaints in pothole resiliency. but if it would be tested on sales, thats not a fair judgement
  • caliber38 May 02 2012 @ 06:45pm
    It's pretty obvious that Honda and Toyota were going to top that, but I think that the bottom 4 brands should have been up a bit higher, even if it were marginal.

    My opinions of the bottom brands:

    Nissan: Good, underrated car brand whose reputation got wrecked by a few lemons
    Kia: Okay brand, decent build quality (as seen by the 90s Kia Prides)
    Mazda: A brand that makes cars that age well, and are nicely engineered
    Suzuki: This brand works hard, but will live in the shadow of its countrymen for some time.
  • Troy May 02 2012 @ 07:54pm
    In a drag race you will probably see some 1992-1996 Honda Civic EG battle against new cars. That's what I call build quality man. 20 years and still kicking. Proud to be a Honda owner.
  • Adrian May 02 2012 @ 07:58pm
    Toyota pa rin alam mo kung bakit? Kahit lumagpas ng 3 year warranty ang kotse mo, matibay pa rin.

    2nd lang saking honda, 3rd ang hyundai, 4th Mitsubishi, 5th ford, 6th kia and so on.....
    • car_mac May 03 2012 @ 07:45am
      kahit rin naman sa honda eh, seven years pa nga e
      • Adrian May 04 2012 @ 06:53pm
        oo nga pero luge ka sa gas malakas na sa gas, mahal pa!
    • Troy May 03 2012 @ 10:18pm
      3rd ang Hyundai? Better than mitsu? Are you on drugs?
      • Adrian May 04 2012 @ 06:54pm
        oh sige pagpalagay na naten na mitsu 2nd dahil talaga naman na 2nd best selling sya sa philippines
    • Troy May 03 2012 @ 10:18pm
      We are talking about quality product man.
  • crschavs May 02 2012 @ 08:21pm
    para sakin 1. toyota 2. honda. nagulat ako pumangatlo Ford. given na hindi maganda image niya sa masa dati.
    • Fernando Amorsolo May 02 2012 @ 11:41pm
      You said "Dati". So that was as old as 2000.

      The problem in that issue is that FORD was not able to support THEN their American CBUs like Expedition, Explorer and F150, (then also was the Escape, I think), since, they JUST LAUNCHED a lot of those units just at that time lang den. PLUS, they are AUTHENTIC american cars.

      NOW, as in NOW, a lot of Ford's product where made in Thailand. Importing parts needed and repairs are being given just like your Japanese brands.
      • crschavs May 03 2012 @ 08:30pm
        ahh. malaking bagay din siguro yung sta. rosa plant nila. ano na kaya gagawin nila dun pag nalipat na production ng mga new generation line-ups nila sa thailand? any ideas?
  • BOOGIECAT May 02 2012 @ 08:22pm
    Kaya kahit gaano ka-overpriced at pangit ang new Civic at CRV eh marami paring bumibili.

  • mitsugas May 02 2012 @ 08:23pm
    honda? hahahahahaha

    purely disagree!
  • Lee17 May 02 2012 @ 09:32pm
    I'm not a Honda fan, I still think quality and reliability crown goes with Toyota (which I am also not a fan of). But considering the resale value and fit and finish of Honda cars, its totally not a surprise.

    What IS a surprise is Chevy besting the likes of Mazda, Hyundai or even Nissan. I'm shocked considering they probably have the worst quality of the bunch, and this comes from a Chevy fan boy.
  • Jal May 02 2012 @ 09:54pm
    55 of them owns a Hyundai, I guess. :P
  • ashek268 May 02 2012 @ 09:55pm
    I agree but this so-called "survey" proves that a lot of the car buyers in this country are still ignorant.
  • Kyoichi Sudo May 02 2012 @ 10:16pm
    D ko to nakita sa FB, cguro kasi paminsan-minsan lang ako naka-online, d tuloy ako nakaboto sa Mitsu....
    • tandavid31 May 07 2012 @ 01:19am
      are you a montero owner sir?
  • gogogo May 02 2012 @ 10:29pm
    i love honda pero i think toyota dapat nanalo dito. 2nd ang honda. marami lang siguro talaga honda owners na bumoto. hehehe :)
    • ev9402 May 06 2012 @ 03:40pm
      I do agree! Our 2000 corolla even beats our 2007 civic in terms of quality! our 2000 corolla is our war car, sumampa na yun sa gutter, nakasagasa ng hollowblock, buo pa rin! Engine support is still intact kahit suspension. Even yung aircon malakas pa rin at never nagkaroon ng problem. 2007 honda civic namin, 4yrs palang pinalitan na engine support and makalampag na rear suspension. Even my dad says he'll never buy a honda again and will stick with toyota. Fit and finish of honda is ok pero mahal kasi maintenance ng honda! We've tried other brands as well pero so far sa toyota kami nakaexperience ng worry free ownership. We plan to replace our civic with an Innova:)
  • GBfive May 03 2012 @ 12:35am
    for me: #1 Toyota, #2 Honda.
  • ying May 03 2012 @ 07:05am
    My Electrician says its true, Honda wirings are quality wirings. Engine is bullet proof. If only their after sales service is not too expensive.
    • ashek268 May 03 2012 @ 01:23pm
      Agree. Basta Ayala-owned business, siguradong MAHAL!
  • DePendot May 03 2012 @ 10:40am
    Agree! but i think Honda is overrated here in the PH.
    • jayzeter19 May 03 2012 @ 10:50am
      mahilig kasi mga pinyo sa Civic :)

      makikita mo naman sa road ee
  • wart_les May 03 2012 @ 12:03pm
    Here is my TAKE :
    - I owned a MITSU Lancer and sold.
    - I owned a TOYOTA Corolla and sold.
    - Currently i have a HONDA Civic 1.8 S AT > 2008 model.
    The 3 mentioned CAR makers ARE ALL EXCELLENT in quality...MY common problems encountered ARE THE SAME though...When I brought my UNIT for servicing to their respective CASA, it is the TECHNICIANS who are NO LONGER mindful of the QUALITY.
    • jesslink May 03 2012 @ 02:42pm
      very very bad experience in honda alabang and makati....tsk tsk tsk
      • wart_les May 03 2012 @ 04:03pm
        TRUE at HONDA Makati...Last time i brought to them my car for UNUSUAL Sound...The removed the PLASTIC coverings on the RADIATOR...You know WHAT, not only the SCRATCH the plastic > the Technicians ALSO destroyed its SCREWS that secured this plastic over and more the LEFT other hole unsecured...The destruction of the SCREWS in fact INDICATES that the technician involve DOES NOT KNOW how the screw WORKS.
  • barry May 03 2012 @ 01:07pm
    i don't agree with the results. im sure, it's only here in the big metro. how about those on the provincial areas?
  • jc_magracia18@yahoo.com May 03 2012 @ 05:28pm
    wala pdn tatalo sa toyota. haha :))
  • RS500 May 03 2012 @ 10:29pm
    Honda kasi, local lang. malamang kung Ferrari yan o Lamborghini, puro papuro dito imbes na "di yan totoo, ako nga may......sisirain naman...."
  • tandavid31 May 07 2012 @ 01:21am
    what happened to Hyundaibest? was he/she banned from this site?
  • whiteb16a May 17 2012 @ 08:00pm
    I personally agree with this, Currently a proud owner of two Honda Civics, SiR and '10FD and coming from Toyota ('86 Corolla & '04 Revo) and Mitsubishi ('97 Lancer), I would say Honda's suspensions are built better than those two brands. That's just me I guess.
  • jojo204200 Jun 08 2012 @ 08:51am
    I had owned 5 of those brands and I still go for HONDA for quality.
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