Hyundai to launch Accent and Elantra in RP

By Vernon B. Sarne

It looks like there's no stopping the Hyundai Express these days. This year, the Korean brand has overtaken Honda for third place in the Philippine car market in terms of overall sales. Its total year-to-date sales from January to August (13,757 units) represent an awesome jump of 102.8 percent from the same eight-month period in 2009 (6,782). As a result, its market share has jumped from 8.3 percent during said period last year, to 12.2 percent this year. That's four percentage points, if anyone cares to notice.

Largely responsible for this is the brand's much-improved passenger-car (PC) sales performance. From a mere 2,328 units from January to August last year, Hyundai passenger cars now account for 6,029 sold units. The bad news for the competition is that a couple of strong PC offerings from Hyundai are on the way to our market.

According to our source from Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, they are scheduled to launch the new Accent within the last quarter of the year and the new Elantra within the first quarter of 2011. The Accent--named Verna in other markets--was unveiled at the Beijing Motor Show in April, while the Elantra--called Avante in South Korea--went on sale in Hyundai's domestic market just last month. The subcompact Accent will compete directly with the Toyota Vios and the Honda City, while the compact Elantra will clash with the Altis and the Civic, among others. It is obvious that Hyundai is looking to eat further into the market shares of the top Japanese brands in the country.

When we asked the marketing services department of HARI to either confirm or shoot down the inside information, all we got was a cryptic smiley. Which is very encouraging, actually. Because in our long experience with fact-checking, smileys are almost always subtle affirmations. And so we’re willing to take on bets that both the new Accent and Elantra are on their way to our soaring market fast.

The fourth-generation Accent is said to boast the longest wheelbase in its class, with its overall interior dimensions purportedly also more generous than those of its rivals. In China, where it is now already available, the Accent comes with either a 1.6-liter/121hp or a 1.4-liter/106hp Gamma gasoline engine.

The fifth-generation Elantra, meanwhile, wears Hyundai's new design language dubbed "Wind Craft," which should explain the car's smoothly flowing lines. We've already seen this design direction in the Tucson and the Sonata. The Elantra, first launched in 1990, is Hyundai's best-selling car in the world, already achieving cumulative sales of six million units. Development of the new model began in 2008 and reportedly took Hyundai 33 months and some $256 million to complete from concept to production.

At 4,530mm from bumper to bumper, the new Elantra is longer than the outgoing model by 25mm. It is also lower by 45mm at 1,435mm and exactly as wide at 1,775mm. Interior room is claimed to have been increased by 18 liters.

The new Elantra will be powered by a 1.6-liter Gamma direct-injection gasoline engine that churns out 138hp of output and 167Nm of torque. Paired with a six-speed automatic transmission, this engine is said to have a fuel efficiency of 16.5km per liter.

Too early to say whether the new versions of the Accent and the Elantra can loosen Toyota's and Honda's grip on the subcompact- and compact-car segments. What do you think?


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  • rtvaldez67 Sep 14 2010 @ 06:20am
    mini sonata.
  • cityxplorenet Sep 14 2010 @ 07:24am
    I think it can possibly overtake toyota's grip on sub-compact and compact car sedan. Hyundai is innovative, no question, check out their vehicles from SUV's, sports cars and sedans.
  • docmart70 Sep 14 2010 @ 07:55am
    hopefully hyundai will also bring the facelifted i10 and the new ix20 which will take the place of the Getz and go against the other subcompact hatches
  • regiusace17 Sep 14 2010 @ 08:09am
    the elantra looks like a tucson and turned into a sedan
  • Leopaul Sep 14 2010 @ 08:41am
    Two thumbs up for me!
  • Drift Sep 14 2010 @ 09:07am
    WOW. Looking forward to these mini sonata and tucson
  • RC Sep 14 2010 @ 09:08am
    Great.... :)
  • JCM Sep 14 2010 @ 09:44am
    It seems that they are slowly becoming a filipino favorite. I like it. I just hope they don't turn the Accent into a taxi, anymore.
  • gigli_beckham Sep 14 2010 @ 10:27am
    Hyundai..for the win!
  • GTi Sep 14 2010 @ 10:48am
    I wonder if the GDI engines will make it here. And if they plan on launching it here, they'd have to include the diesels, which has always been their edge compared to their competitors. The design looks great though, I really like it.
  • the 8th Sep 14 2010 @ 11:29am
    tagal ng mazda 3 gen2, mauunahan pa nitong elantra
  • anselmodelarocha Sep 14 2010 @ 02:13pm
    accent must be priced appropriately to be competitive like what ford did for the magandang SRP, magandang labanan to. pero i think the 816k fiesta ang mahirap talunin unless lagyan na din nila ng voice tech yun for 800k petot
  • JoeyBoy Sep 14 2010 @ 02:42pm
    I said all along, watch out! Kudos HARI!
  • southboy Sep 14 2010 @ 04:28pm
    kudos hyundai! but i'm still disappointed that they only did minor changes on sta fe's design.. fiesta has the worst interior kaya it is only priced around 800K and without ABS.
  • hello Sep 14 2010 @ 06:11pm
    Accent looks horrible. Elantra looks good. Price it well, I might buy.
  • robenson Sep 14 2010 @ 06:17pm
  • BOOGIECAT Sep 14 2010 @ 06:44pm
    southboy may ABS ang Ford Fiesta mapa Trend at Style variants..Walang kwenta yang Accent dahil malamang sobrang mahal ng CRDI variant nyan at kulelat ang gasoline engine variant nyan!
  • gucci88 Sep 14 2010 @ 07:58pm
    wow i think it will beat the crown of the city
  • Feeter Silverster Sep 14 2010 @ 09:07pm
    Yes, one-two punch of Hyundai... sana they could give it a fair pricing para bumenta ng maganda.
  • goldenpolo Sep 14 2010 @ 09:55pm
    wala nang diesel? :(
  • Ryu_33 Sep 14 2010 @ 10:39pm
    tindi na ng competition ah. VW and OPEL should join na, theyre cars are far better off than this. chk the new VW golf,passat and opel astra mahihiya yang mga civic,hyundai,mazdas et al
  • hopeless Sep 15 2010 @ 08:35am
    Accent diesel please.
  • RM2010 Sep 15 2010 @ 09:20am
    Two thumbs up for the interior of the Elantra.
  • jetski Sep 15 2010 @ 04:17pm
    to Ryu_33: Check your facts, Hyundai is 3rd in terms of Quality in JDPower..
    beat that..although Porsche shares VW pinnings, the quality is not equal.
  • francis.buendia24 Sep 15 2010 @ 07:30pm
    with gps??
  • Feeter Silverster Sep 15 2010 @ 10:36pm
    Hyundai will still sell Accent CRDI diesel here.
  • ceejaypee777 Sep 16 2010 @ 01:32am
    tucson sidings, i like it...let me know when it hits the shoreline...
  • Rem Sep 16 2010 @ 09:36pm
    @goldenpolo and @hopeless, yes, they will still sell a Diesel variant of the Accent. I hope they don't downgrade it too much like the current Accent. Kahit isang airbag or ABS wala! :(
  • hopeless Sep 17 2010 @ 03:31pm
    @Rem: Thanks. Hope that thing too.
  • dominic Sep 19 2010 @ 11:21pm
    tapatan dapat nila an city in terms of packages
  • Rem Sep 21 2010 @ 02:19pm
    @docmart70, As far as I know the 2nd Gen. Getz is the i20, not the ix20. Maybe they should rename it kasi nakakalito. :D
  • smokecity Sep 21 2010 @ 03:19pm
    i stands for sedan, ix for crossover vehicles. 20, 35, 40 are the sizes. ix20 is the new matrix...i think.
  • maranello_5775 Sep 22 2010 @ 12:15pm
    too bad the i20(getz replacement) will not make it to our shores due to high cost, what we will probably get is the matrix replacement(the ix20)
  • southboy Sep 24 2010 @ 05:28pm
    boogiecat, wala daw sabi ng SA nung sa PIMS.. kaya sabi nung ibang andun bakit daw voice prompt ang nilagay dapat daw ABS na lang.. sabi ng SA pag nilagyan daw ng ABS yun hindi maaabot ng Ford ang target price nila para sa fiesta..
  • Andrew Guerrero
    Andrew Guerrero Sep 29 2010 @ 02:16pm
    "too bad the i20(getz replacement) will not make it to our shores due to high cost"
    @maranello_5775, I wonder why? The i20 is made in India like the i10.
  • maranello_5775 Oct 18 2010 @ 12:56pm
    @am3, according to my friend in hyundai there's a small probability of the i20 reaching our market because it's price might be around 700k already for the entry level once it reaches our market...I'll try to find the answer why...
  • jabroni Nov 04 2010 @ 04:50pm
    wala bang updates dito Sir Vernon? malapit na matapos yung year pero wala pa silang hint about the Verna hehe:)
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