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Top Gear Philippines

Toyota Motor Philippines 2015 sales

In 2015, Toyota Motor Philippines was basically NBA phenom Stephen Curry. It aims, it shoots, it scores. The Japanese carmaker sold 124,426 units last year, growing 17.8% from its 2014 sales performance. That’s almost 341 cars and SUVs a day, or--since we have our calculator out--more than 14 cars per hour!

We were able to get the breakdown of TMP’s sales per model, and it was very fascinating. Here’s the rundown for 2015:

Yaris - 1,420 units

Wigo AT - 7,726 units
Wigo MT - 5,707 units

Vios 1.5 - 2,419 units
Vios 1.3 - 30,754 units

Prius - 2 units
Prius C - 3 units

Corolla Altis - 4,679 units

86 - 190 units

Camry - 705 units

Avanza - 8,464 units

Innova Diesel - 16,079 units
Innova Gasoline - 932 units

RAV4 - 620 units

Fortuner 4x4 - 620 units
Fortuner 4x2 - 15,148 units

Land Cruiser LC200 - 467 units
Land Cruiser Prado - 399 units

FJ Cruiser - 2,154 units

Hilux - 8,719 units

Hiace - 16,675 units

Alphard - 442 units 

Previa - 24 units 

Coaster - 78 units

So here are eight reactions we have after seeing these spectacular digits.

1. The Vios reigned again as the number one car model in our country. And like before, the 1.3-liter units sold were overwhelming compared to the 1.5-liter units. By this, you can imagine how big fleet and taxi sales add to TMP’s bottom line.

2. The dominance of the Vios versus the Yaris also reflects how much the local market prefers sedans over hatchbacks, since these are essentially the same model.

3. With combined sales of five units, the Prius and Prius C hybrids are still suffering from heavy tax penalties and unenlightened consumers.

4. The diesel-powered Innova still far outsells its gasoline counterpart, and we can thank the very low price of diesel fuel for this.

5. How did the Hiace beat the Fortuner's total sales? We knew Toyota’s van was popular--especially in the provinces--but we didn’t know it was this sought-after.

6. The FJ Cruiser's numbers are amazing considering it’s an old, impractical SUV. We remember being impressed with the FJ’s sales of 1,392 units back in 2014. It turns out the market was only getting started. We still badly want one.

7. Holy cow! They sold 442 Alphards! We’re talking about a premium van costing the equivalent of a Vios, an Innova and a Hilux (the mid-tier variants). Still, it’s the first vehicle most of us would buy if we won the lottery.

8. We wonder how many of those 467 Land Cruiser LC200s are from our taxes parked in Congress.

 

Dinzo Tabamo
Executive Editor
Dinzo has been fascinated with cars since he was 12 years old, when he picked up a car magazine in his cousin's bedroom. It is a passion that never waned.
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