Bentley Manila off to a flying start

By Vernon B. Sarne
 

Bentley Flying Spur

Earlier this month, Audi and Porsche distributor PGA Cars formally opened the doors to the newest member of its high-end stable: Bentley Manila. Of course, the obvious question that immediately followed was: Can they sell a decent number of insanely priced automobiles in the Philippines? Well, apparently, the answer is yes. And that's because all indicators are so far pointing to an auspicious direction.

For one, Bentley recently brought Top Gear Philippines consumer editor Botchi Santos to China to test-drive the new Flying Spur (shown in the photos). Our long stay in the business has taught us that an ultra-luxurious brand like Bentley will not invite a journalist from a small market to an overseas event if it is not serious about its operations in said market.

For another, we've gathered from a source close to Bentley Manila that the distributor has, in fact, already sold several units, including "six or seven Continental GTs" and "two Mulsannes." Our source added that one of the Mulsannes went to businessman Manny V. Pangilinan.

According to Botchi, Bentley's marketing head for Asia-Pacific, Robin Peel, puts his company's sales target in the Philippines at around 20 units a year.

At about P18 million for the Continental GT V8 and about P32 million for the Mulsanne, do you think the target is unrealistic, just right or conservative?

Bentley Flying Spur

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  • kylejoszef May 28 2013 @ 08:00am
    Flying Spur!! Nice one Botchi!
  • bravobosing May 28 2013 @ 08:14am
    a bit pricey yes...but we also have a fair share of ultra rich folks that would not even blink to that amount so welcome po kayo to our roads, side by side with buses, jeepneys, tricycles, etc.

    i think also mas practical buy 'to.
  • vinci24 May 28 2013 @ 08:35am
    if MVP bought a Mulsanne then no doubt he's the owner of Continental GT always parked at PLDT Ayala Ave.
  • foolishofficer May 28 2013 @ 08:36am
    When someone buys a lux car, out goes another lux to the second hand market. Sila sila lang ang bumibili nun. Nonetheless I am happy to see one on PHL roads.
  • maranello_5775 May 28 2013 @ 08:54am
    20 units a year is just right, there were plenty of moneyed folks out there.
  • carwiki May 28 2013 @ 09:49am
    The price of the Conti is just right. But the Mulsanne costs that arm-and-a-leg. Hehehe.
  • AnjiJubei May 28 2013 @ 04:14pm
    32 million?? wew if I ever see one, i'll bow down on his/her feet
  • BobbyM May 28 2013 @ 06:01pm
    nice! i'm not a fan of wood or faux wood panels though
  • Haggar May 28 2013 @ 06:14pm
    Sounds a bit overpriced, but not by much. Mercedes SLS also goes for around Php 18 mil here and that's a bit more expensive than the Conti V8 in the US.
  • pat May 28 2013 @ 08:19pm
    How much more British can that lower picture be. A Bentley (albeit a LHD Bentley) being driven by a man wearing (what I assume) is a shirt coloured in British Racing Green. With the union jack on one of the sleeves.
  • jbedpan May 28 2013 @ 11:03pm
    If some Pinoys can buy a Ferrari (P25M) and Lamborghini (P40M) then why not this one too for formal occasions.
  • GTi May 28 2013 @ 11:45pm
    Definitely possible. There are a surprisingly large number of moneyed buyers in the Philippine market. Consider the 2 known grey market LFA's, healthy population of Porsche's, and rapidly increasing number of Ferrari's and Lambo's. Not to shabby for a 3rd world country indeed.
  • hyundaifan May 29 2013 @ 02:11pm
    Wow! I want one. But i am worried for maintenance costs.
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