If an event’s importance can be measured by the VIPs in attendance, then Ford Alabang had one of the grandest openings in recent memory. No less than Elena Ford, the mother company’s Global Dealer and Consumer Experience vice president--and the granddaughter of founder Henry Ford--graced the event.
Accompanying Ford were several top Ford Motor Company executives, including Asia-Pacific president Dave Schoch, and ASEAN president Matt Bradley. They joined Ford Philippines managing director Kay Hart and Ford Alabang management in a traditional ribbon-cutting ceremony in front of the sprawling dealership.
The new facility is not only the biggest Ford dealership in the country, it’s also one of the biggest in the ASEAN region. Located along Alabang-Zapote Road, it is a five-story building covering a floor area of nearly 13,000sqm. This includes not one but two showrooms, and a four-story 80-bay service center.
Customer amenities include a high-speed Wi-Fi connection, a coffee bar, and entertainment lounges for those waiting for their Ford to be serviced.
"This new Ford Alabang facility, like all Ford dealerships worldwide, features a customer-first design, and represents our ongoing commitment to providing a truly unmatched customer experience," said Elena Ford. "It's an honor to join our dealer partners on such an exciting day for Ford in the Philippines."
The owners also chimed in. "We are thrilled with our new Ford Alabang facility and our promise to provide the very best customer experience and service," said Paolo Borromeo, Ford Alabang dealer principal. "Our investment in this new facility underscores our confidence in the One Ford plan, and will allow us to welcome and serve many new Ford customers."
With this new dealership, owned by Dearborn Motors Incorporated, Ford Philippines is on track with its plan to expand its dealer network to 37 locations by year's end.
The American carmaker has a solid product lineup right now, with popular models like the EcoSport, the Explorer and the Fiesta leading the charge. When the new Everest arrives next year, expect this new facility to be busier in 2015.
Photos by Dinzo Tabamo