PortAventura Entertainment, the developer and operator behind its namesake resort and theme park--Spain's first and Europe's third-largest--has signed a licensing agreement with Ferrari to build Ferrari Land, a Ferrari theme park to be located inside PortAventura outside of Barcelona in Spain.
"After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks," said Ferrari brand chief executive Andrea Perrone. "This new license further underscores our brand’s presence in this area. Ferrari Land will delight the whole family and not just Formula 1 fans. We will continue to evaluate other proposals for theme parks outside Europe at our leisure. The brand is our most important asset, and we have to enhance its value without diluting it."
Ferrari Land will reportedly occupy 75,000sqm and feature a variety of new and exciting attractions for the car brand’s enthusiasts, including Europe's highest and fastest vertical accelerator. In addition to the rides, the first Ferrari-themed hotel will also be built inside PortAventura. Designed to be a luxurious five-star hotel, it will have 250 rooms, restaurants and a driving simulator.
"Right from the start, we have always been clear about our desire to develop the resort with high-profile international brands to ensure we achieve our target of around five million visitors a year," said PortAventura executive president Sergio Feder. "Ferrari was an obvious choice for this, not merely because of what the brand itself represents, but also because of its experience with the Ferrari World Park in Abu Dhabi. It is also a source of great pride for us to be able to support such a world-famous and internationally respected brand."
Ferrari Land is scheduled to open its doors in 2016.