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Top Gear Philippines

Volkswagen PH's CSR campaign proves that issuing drivers' licenses in 30 minutes is possible

Today, we picked up more than just information on child restraint systems and road safety statistics at Volkswagen Philippines' Child Safety Initiative (CSI) held in Robinsons Magnolia. Before the ribbon-cutting of said event, executives from VW Philippines and two of its partners (Robinsons Malls and DOTC) said a few words.

The program begins with Philippine Global Road Safety Partnership's (PGRSP) driving seminar that discusses road signs. The children are then given a driving exam: Each child will get behind the wheel of a Volkswagen toy car to drive through a certain route on the Junior Driving Course. Once he or she passes the test, a junior driver's license will be issued in 30 minutes. Yes! A license in just half an hour! Take that, LTO.

DOTC assistant secretary Dante Lantin shared some road-accident statistics: "Ninety-one kids get injured or die every day because of a road accident; that's about two school buses of children." His most interesting remark, however, came after he related these statistics to the day's activity and the junior driver's license card: "The LTO will learn from Volkswagen how to issue a driver's license in 30 minutes."

TopGear.com.ph learned from Volkswagen Philippines marketing director Arnel Doria that PGRSP would be conducting the driving seminar every hour for the duration of its campaign. So that means every hour, a fresh batch of junior license cards is issued to kids. And true enough, before we could finish covering the event, we were handed our very own VW junior license card! Wow.

If you'd like your kids to have this junior driving activity (and the license, of course), check out the Robinsons mall schedule here. Volkswagen Philippines and its partners will also head to the following malls, where parents and their children can have some kiddie driving fun:

* June 20-21: Glorietta
* July 25-26: Market! Market!
* August 1-2: Alabang Town Center

Do your kids a favor by making them experience the joy of getting a new driver's license in half an hour. At the rate things are going, they may never enjoy this kind of service when they grow up.

Photos by Tracy Carpena


Volkswagen PH's CSR campaign proves that issuing drivers' licenses in 30 minutes is possible

Volkswagen PH's CSR campaign proves that issuing drivers' licenses in 30 minutes is possible

Volkswagen PH's CSR campaign proves that issuing drivers' licenses in 30 minutes is possible

Volkswagen PH's CSR campaign proves that issuing drivers' licenses in 30 minutes is possible

Volkswagen PH's CSR campaign proves that issuing drivers' licenses in 30 minutes is possible

Volkswagen PH's CSR campaign proves that issuing drivers' licenses in 30 minutes is possible

Volkswagen PH's CSR campaign proves that issuing drivers' licenses in 30 minutes is possible

Tracy Carpena
Online Managing Editor
Tracy belongs to a family who loves wheels. Take it literally. The clan digs cars, bicycles and yes, even strollers.
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