Isuzu PH commences assembly of new D-Max at Laguna plant

By Patrick Everett Tadeo

Isuzu D-Max

At the launch of the new Isuzu D-Max today, no less than Isuzu Philippines president Nobuo Izumina revealed that the Japanese truckmaker's latest pickup will soon be manufactured at the company's Biñan, Laguna, assembly plant.

"I am happy to announce to you that the new Isuzu D-Max will be locally assembled at our manufacturing facility in Biñan, Laguna, after only less than a year," said Izumina, who also added that the trucks will be sourced from Thailand for the first five months.

True enough, that's what everyone who relied on the press release issued by Isuzu today is saying. Well, we talked to IPC sales chief Joseph Bautista during the launch and he gave us a very different story.

"Pilot production for the all-new D-Max has already begun at our plant in Laguna," Bautista told "Only the first few units will be from Thailand. By October, all the D-Max units in the showrooms will be made in the Philippines."

So, what made Isuzu Motors of Japan change its tune on the second-generation D-Max, from procuring it purely from Thailand to finally producing it locally for our market?

"Isuzu Motors is confident in the Philippine market," shared Bautista. "They're banking on how strong Isuzu pickups have performed in the market since IPC began assembling it locally in the 1990s."

But how confident exactly? Well, with the Philippine pickup market projected at reaching 20,000-unit sales for 2013, IPC is looking to get at least a 20% share of the market, or 4,000 units by the end of the year, said IPC executive vice president Takashi Tomita.

So, with the features and prices of all seven D-Max variants, do you think IPC's 4,000-unit sales target is achievable?


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  • Kyoichi Sudo Sep 18 2013 @ 07:06pm
  • Josh Miranda Sep 18 2013 @ 08:50pm
    Of course!!!
  • carlo999 Sep 18 2013 @ 09:00pm
    same old 4jj1 engine. parehas rin lang, mas type ko parin ung style nung first gen 2013 model nila
  • GotToRead Sep 19 2013 @ 01:10am
    2 years late and you give us the same engine. Way to go Isuzu.
  • ride-on Sep 19 2013 @ 08:04am
    Even the new engine is not offered in Thailand where it is build.Need to wait for another 4 years same with the next Hilux, Strada utilizing a carry-over mill however the next Navara will opt their high hp 190 engine. Still the 2012 RANGER leads the way.
    The new engine meets stringent Euro5 emissions standards.

    This is a significantly re-engineered 2.5-litre twin-turbo common-rail diesel engine, producing 163 ps (120 kW) at 3,600 rpm and 400 Nm of torque between 1,400 and 2,000 rpm. This new engine delivers a 20 per cent increase in power and 43 per cent rise in torque, compared with the previous 2.5-litre engine. In fact, the new engine has the same power output as the previous 3.0-litre engine with significantly greater maximum torque.
  • Nobushino Sep 19 2013 @ 11:23am
    20,000 units? Are you kiding me Isuzu! You just pissed a lot of people waiting for the new Dmax and now you brought it here with just a facelift.. LOl.
  • Nobushino Sep 27 2013 @ 03:21pm
    If the DMAX will stay as it is... Expect it to be killed by the release of Toyota Hi lux Invincible!
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