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Top Gear Philippines

Chevrolet will not bring the Trax to the ASEAN region

In August 2012, Chevrolet launched the Trax subcompact crossover at the Paris Motor Show, seven months after Ford had shown off the similarly sized EcoSport at the New Delhi Expo.

With Ford officially putting the EcoSport on sale at the ongoing Bangkok Motor Expo, we just had to ask Chevrolet if it will bring in the Trax to counter its competitor's offering. Unfortunately, General Motors Southeast Asia communications director Laurent Berthet told TopGear.com.ph that the American carmaker has no plans to sell the Trax in the region.

"As much as I personally would like for us to bring it in, it's not in our plans," Berthet told TopGear.com.ph. "Our Rayong plant is already working at full capacity, manufacturing six different vehicles and body styles. We simply can't squeeze it in, and it will become too expensive if we ship it in."

Berthet added that General Motors isn't planning to expand the operations of its Rayong plant to accommodate more vehicles on its assembly lines. So, it looks like the subcompact crossover segment will only be occupied by the EcoSport.

Let's hope that Berthet is simply talking about the Thailand market since the Philippine market can easily source the Trax from GM's Bupyeong-gu plant in Incheon, South Korea. Korea, after all, is a left-hand-drive country like the Philippines so there's no need to retool the assembly line, unlike Thailand plants, which primarily manufacture right-hand-drive vehicles for the domestic market.

Patrick Everett Tadeo
Writer
TopGear.com.ph's resident writer lives and breathes the news. He might have burned a few bridges along the way just to give you the most relevant--and important--ones.
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