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Top Gear Philippines

Ford Philippines' Kay Hart

During an intimate breakfast meeting with the media, Ford Philippines announced the appointment of its new managing director, Kay Hart. She will replace former company president, Randy Krieger, who has been appointed director of Ford ASEAN's marketing and sales division. Both Krieger and Hart will report to Matt Bradley, president of Ford ASEAN.

Hart has been with Ford since 1999. She started in Ford New Zealand, where she performed a number of marketing and sales roles. She has also served as Ford Thailand's vice president of marketing. In 2009, she joined Shanghai-based Ford Asia Pacific as its dealer development and field operations director.

The new managing director comes in at an opportune time for Ford Philippines, which recently announced its increased sales. The company's retail sales for the month of May jumped 82% year-over-year.

When asked how it feels to take on the reins of Ford Philippines now that its sales performance is at an all-time high, Hart had this to say: "I plan to just keep up the momentum for the product range by really enhancing the customer experience at our dealerships. This is done by making sure that we have a lot of accessible dealerships."

Hart draws on her strengths and experience as director of Ford Asia Pacific's dealer development and field operations for her new post at Ford Philippines. "We opened nine new dealerships in nine months," she said. "I'm looking forward to working with dealers on the customer-experience side of it."

It looks like the next few months will also be very busy for the head honcho with events and launches for the face-lifted Fiesta and the all-new EcoSport. "The pre-launch activities for the Fiesta kickoff will be in the next couple of weeks," Hart told TopGear.com.ph. "The team has a great project planned for that. The EcoSport, which is all-new in the market, will start pre-launch in quarter four, which is very exciting."

The executive added: "One thing about the Philippines is the fantastic model range that we have, the ability to bring the North American units and also the fantastic range that we have from Thailand and everywhere else. It's awesome that Randy is still within ASEAN, and obviously his knowledge of the Philippines has been extremely beneficial to us. He's been very supportive of the transition."

Photo by Stephanie Maureen Asi

Stephanie Asi-de Castro
Writer
Stephanie endures a traffic-filled drive to work every day. But she believes that chocolates and candies keep her sane while on the road and free from road rage.
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