The Covenant Car Company Inc., the exclusive distributor of Chevrolet vehicles in the Philippines, is currently staging the 2014 Chevrolet Motorama at the SM Mall of Asia ice skating rink. While the Motorama is an annual marketing exercise staged by TCCCI, this year's event is a little different since it marks the fifth anniversary of the company.
Since the establishment of TCCCI in 2009, it has launched 10 new Chevrolet models and doubled the American carmaker's market share in the Philippines. To date, TCCCI has sold over 20,000 Chevrolet vehicles in the country, boosting its spot from just 12th place in 2009 to eighth overall in the market today.
"We are very pleased with the performance given the limited segments we currently participate in," said TCCCI president Atty. Albert Arcilla. "TCCCI's accomplishments demonstrate Chevrolet’s brand strength, the exceptional support of our 25 dealer partners, and the enduring relationships we have built with clients, our stewards, our regional partners and the media over the past five years."
Another sign of TCCCI's growth in the industry is that it will have 25 dealerships by the end of 2014, four more from its current count of 21. By the first quarter of 2015, TCCCI will open four more dealerships to bring the total count to 29--a far cry from the 12 it started with in 2009.
As for its 2014 sales, TCCCI has sold 5,954 units from January to September, a 73.5% growth over the same period last year and well ahead of the reported 26% growth for the industry. For its year-end target, TCCCI is eyeing 8,800 units.
"There is so much to look forward to, and with optimism and pride, we shall continue to advance and work hard toward the success and growth of Chevrolet in the Philippines," Arcilla added. "The past five years provided a solid base on which to chart further growth. Filipino buyers can look forward to exciting new offers from Chevrolet. We are working toward expanding our product line in 2015 to cover two more segments in the automotive industry. We are committed to offer the best cars and trucks to our customers in terms of quality, performance and value for money. TCCCI is also equally committed to ensuring top quality after-sales service backed by our strong dealer network."