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Top Gear Philippines

Motor Image Pilipinas launches corporate social responsibility campaign called 'Subaru Love Drive'

Motor Image Pilipinas, the official distributor of Subaru vehicles in the country, is spreading holiday cheer to both people and animals who need some tender loving care. Through its first corporate social responsibility campaign dubbed "Subaru Love Drive," MIP aims to raise and donate P500,000 each to Hospicio de San Jose, a social welfare institution, and the Philippine Animal Welfare Society (PAWS).

From December 6, 2013, to February 2014, MIP will donate P1,000 for every Subaru vehicle sold to its Subaru Love Drive fund. It will be a yearly sustainable effort for the Japanese car distributor, which is "fully dedicated in supporting and developing our communities to be a better place," according to MIP general manager Mike Luyun.

Glenn Tan, the executive director of Tan Chong International (the group behind Motor Image), reportedly has a soft spot for children and animals.

In addition, MIP has a Love Drive Wall on its website, www.motorimage.net/ph. Through this online medium, you don't have to buy a Subaru vehicle to give donations. Through the Love Drive Wall, anyone can donate goods to Hospicio de San Jose or PAWS. Online visitors can select from a list of items to donate, and turn over the goods to any of the Subaru showrooms. The company has showrooms located in Greenhills, Bonifacio Global City, Alabang, Pampanga, Batangas, Cebu, Cagayan de Oro and Davao.

At the Subaru Love Drive press launch this morning, Hospicio de San Jose's Sister Alicia Aycocho shared that the institution receives no subsidy from the government, thus its financial difficulties. "We only rely on divine providence and the love of people around us," she said. "We are very happy and privileged to be your [Motor Image Pilipinas] partner. We need you."

Run by the Daughters of Charity, Hospicio de San Jose has programs for adoption, foster care, temporary and continuing shelter for special children and the elderly, and kindergarten school.

PAWS, meanwhile, is a non-government organization that not only aims to help animals, but humans as well. The executive director of PAWS, Anna Cabrera, shared the institution's various programs, including Dr. Dog Program. Through the Dr. Dog Program, its therapy dogs make rounds in hospitals to cheer up young patients. There's also a PAWS campaign that aims to extend help to pets and pet owners who were affected by natural disasters.

So, if you've been eyeing a Subaru vehicle for some time now, isn't it nice to know that if you buy one during the campaign period, a portion of it goes to a good cause? But whether you're a Subaru loyalist or not, pay it forward and feel free to support the Subaru Love Drive by making donations.

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Motor Image Pilipinas launches corporate social responsibility campaign called 'Subaru Love Drive'

Tracy Carpena
Online Managing Editor
Tracy belongs to a family who loves wheels. Take it literally. The clan digs cars, bicycles and yes, even strollers.
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