It's a different world we live in these days. Companies no longer rely exclusively on traditional marketing to reach their customers. Today, a crucial part of any brand's marketing strategy is this thing we call social media, which includes Facebook, Twitter and Instagram.
Even an industry leader like Toyota Motor Philippines recognizes the need to have a strong presence online. In August last year, the Japanese carmaker launched its Facebook page. Just 14 months later, the page now has more than 308,000 likes.
"The main role of TMP’s Facebook account is to keep fans updated on our latest product offerings," says Jade Sison of TMP's PR department. Sison, you will recall, was once our Traffic Stopper.
Now, it seems Toyota isn't content to just have a Facebook page, because the company has now also created an Instagram account.
"In line with our marketing efforts to expand our customer reach, TMP launched its official Instagram page on October 18, 2014," Sison shares. "This aims to bring Toyota's waku-doki activities closer to our customers. Our Instagram page can be searched and tagged as toyotamotorphilippines."
If the launch date of TMP's Instagram account sounds familiar, that's because it was also the weekend of the 2014 Vios Cup's final leg. And because the account was born during the Vios Cup event, it is only natural that the first batch of photos uploaded onto it came from said affair.
As we type this, TMP's Instagram account now has 440 followers. Not bad.