Volkswagen formally appoints Ayala subsidiary as PH distributor Philippine car news - Volkswagen appoints Ayala subsidiary as Philippine distributor

It has been the Philippine automotive industry's worst-kept secret but it's finally official: Volkswagen has formally appointed Ayala Corporation subsidiary Automobile Central Enterpriseas the German carmaker's authorized distributor in the country.

The appointment was officially sealed on May 27--yes, it took them this long to send out a press release--with Volkswagen's Greater China and ASEAN commercial operations president Weiming Soh affixing his signature on the Importer Agreement with Ayala Corporation president and COO Fernando Zobel de Ayala.

"In line with our ASEAN growth strategy and the vision to be the world's most successful automobile manufacturer in ecological and economical terms by 2018, we found in Ayala Auto a dedicated, resourceful and experienced partner in the Philippines that will strengthen the Volkswagen brand," said Soh.

According to de Ayala, Volkswagen's dominant position in the global automotive market will boost his company's presence in the Philippine automotive industry. The Ayala Corporation boss added that Volkswagen's arrival in the Philippines will be "complemented by an outstanding customer experience."

"Ayala is now making a comprehensive program to successfully bring back Volkswagen to the Philippines," said Ayala Automotive Holdings Corporation chairman and president, and ACE head John Philip Orbeta. "We are finalizing plans to roll out several models in multiple showrooms at the earliest time. We would like to contribute to the growth of the auto industry with the appointment of new dealership partners in the coming months."

So, what Volkswagen models do you want ACE to bring in?


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  • BMagee Jun 24 2013 @ 05:14pm
    they have to bring in the golf of course
  • BasilioNiSisa Jun 24 2013 @ 05:21pm
    VW Polo and Touareg!
  • Darkmatter Jun 24 2013 @ 05:51pm
  • PippinTook Jun 24 2013 @ 07:21pm
    AMAROK! Pls pls pls Ayala
  • lra Jun 24 2013 @ 07:45pm
    Definitely the Amarok to compete with the Ford Ranger Wildtrak!
  • JoHunter Jun 24 2013 @ 08:44pm
    The Golf!
  • SuperSnake Jun 24 2013 @ 08:54pm
    Golf Gti please?
    • rev0215 Jun 24 2013 @ 09:06pm
      Agree with golf GTI and also Tiguan and Touareg
  • jbits Jun 24 2013 @ 09:07pm
    yahoo! Scirocco please..........
  • agent_ysann Jun 24 2013 @ 10:25pm
    Pricing should be on the same range as of Toyota's if they want to be the top automotive brand and beat Toyota in 2018..
  • vgpena Jun 25 2013 @ 12:18am
    Golf, Jetta, Amarok, Beetle and Tiguan gets my bet.
  • vlozano Jun 26 2013 @ 01:08pm
    Please bring in the Mark VII Golf GTI, Mark VII Golf Sportswagen and the Jetta GLI 2.0 Turbo!! Been holding off buying a car this year since I heard Ayala's appointment as VW partner.

    I really want a Black VW GLI 2.0T Autobahn or a Mark VII Sportwagen!! I'm just hoping the price point is nothing like it was before. It was disastrous as VW cars were priced way above its segment and with much less kit.

    I truly hope Ayala does better this time and not have history repeat itself.
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