Peugeot has officially confirmed its Philippine comeback, and as reported earlier, it will be run by Columbian Motors, the same group behind BMW and Kia.
Columbian Motors' Pepito Alvarez met with Grégoire Olivier, executive vice president of Asia at PSA Peugeot Citroen, to formalize the re-launch of the Peugeot brand in the Philippines this July.
Peugeot is eyeing a two-percent share in the Philippine car market with an initial lineup involving the 3008, 5008, 508, 308CC and RCZ. The common denominator among the five vehicles? They are available mainly with Peugeot's micro-hybrid e-HDI diesel engine technology.
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