Kia Motors chief design officer Peter Schreyer, the man responsible for the Korean carmaker's styling transformation, has been appointed company president, making him the first non-Korean to hold the title in the automotive firm's history.
Schreyer joined Kia in 2006 from the Volkswagen Group, where he contributed to the distinct appearance of several Volkwagen and Audi models like the first-generation Audi TT. With Kia, Schreyer created the new design-led product strategy for the brand and quickly became known for his "Tiger-nose" family look.
Since then, Kia's design team has unveiled a long line of exciting concept cars and dramatic new products, including the latest Sportage, the new Cee'd, and other models for sale in the Korean and global markets, such as the Optima, the Cadenza, the Quoris, and the mass-market models Picanto and Rio.
According to Kia, with Schreyer's ascension as president, the next-generation Carens, which will go on sale this year, is the last volume product in its stable to come under his design philosophy.