Mitsubishi banking on new cars, refreshed lineup to boost 2010 sales

by Patrick Everett Tadeo 15 Jan 2010

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Photo from CarPictures1.com

Mitsubishi Motors Philippines is aiming for higher sales in 2010 as it promises "exciting additions" to its current vehicle lineup for the local market.

Mitsubishi Philippines plans to sell 28,000 units this year, 20 percent higher than its 2009 sales of 23,247 units.

"Our positive growth projections will be supported by our refreshed vehicle line up such as the 2010 models of the Lancer EX, Montero Sport, Strada and Adventure. There will be also new exciting additions this year such as the Lancer EX Ralliart, a new compact cross over plus new variants of our core models," said Froilan Dytianquin, Mitsubishi Philippines assistant vice president for marketing services.

Mitsubishi Philippines is capitalizing on the market's appreciation of the Lancer EX with the release of the Lancer EX Ralliart--a sporty variant with modifications that are more than just sheet metal-deep.

The Lancer EX Ralliart will be the closest thing a buyer can get to the Evolution X without having to shell out P3 million. This is because the EX Rallliart will not just get the Evolution X's blacked-out jet fighter grille or its lightweight, ducted bonnet; it will also be powered by its 2-liter 4B11T MIVEC engine.

As TopGear.com.ph earlier reported, Mitsubishi Philippines is also bringing in the RVR compact crossover within the year.

The RVR, which comes with an all new 1.8-liter MIVEC gasoline engine, will also be released in markets like Europe and North America after its Japan debut.

Mitsubishi is the second strongest brand in the Philippines with a 17.6 percent market share. Mitsubishi Philippines sold 23,247 units in 2009, 32.5 percent higher than its sales in the previous year, on the back of a strong performance by models like the Montero Sport, Lancer, Galant, Strada and Adventure.

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COMMENTS

• Feliciano Sarabia Ababon III says hmm....kinda exciting huh. (15 January 2010)
• BOOGIECAT says The Lancer Ralliart Sedan is priced at 2.3M Pesos..Looks great! (15 January 2010)
• mark says how much is the price of rvr? (15 January 2010)
• DPC says isn't the ralliart a bit overpriced @ P2.3m??? y not make it competitively price with subaru WRX.... (15 January 2010)
• wow! says HA?! 2.3M?! wow!! ang mahal aanin mu yan pede k n nga bumili ng subaru WRX tulad ng cnabi ni DPC ang mahal nmn!. sana nga tumaas ung sales nila peru sobra nmn nyan overpriced. peru ok lng,peru tlga lng overpriced nice color, ok n sana ehh kasu sumablay sa presyu sana man lng 1.8M. . . peru nice,dami ku cnabi XD (15 January 2010)
• Scar says Nice! The lancer rallirat is very enticing. (15 January 2010)
• dingdong says sana yung gls/glx magkaroon ng ralliart front grille na rin. parang gt and gt-a. and of course, price reductions since locally assembled na (15 January 2010)
• nicologarcia says I'm excited about the coming of the RVR (finally), because my car is a JDM '94 RVR (Turbocharged 4G63, 230hp) and I'm happy with its performance. (15 January 2010)
• maranello_5775 says the diesel fuzion will give the innova sleepless nights and the new lancer ex ralliart will steal sales from the impreza wrx-if the price is right atleast also, I hope the full-spec montero sport(non-ukraine ed. but with moonroof, rockford fosgate stereo and cruise control) and the 400++nm VGT diesel pajero will make it to our market this year (15 January 2010)
• rdjl_13 says just get the lancer ex gt-a if you're thinking of getting a ralliart. :D (15 January 2010)
• goldcrow says Doubt they'd bring a Diesel Fuzion to stop Toyota's ace, the Innova. If they wanted to, they would've done it a long time ago. And they're getting it from Taiwan which I believe doesn't make use of a diesel powerplant for it. At least we get more competition which forces competitors to innovate and end result, customers are given more choices. (16 January 2010)
• BUMPFIRE says Excited to wait this RVR. It is confirmed in UK that it will have the 1.8L MIVEC & a clean diesel engine variants. Pretty sure locally we'll get only the petrol 1.8L engine. RVR price may range between the Fuzion & Outee. (16 January 2010)
• Apolonio Julio Leonor says i hope that the Fuzion and RVR will have a Diesel engine variants!! (16 January 2010)
• maranello says @goldcrow, the fuzion diesel is in the pipeline...maybe it will be built in Taiwan but exclusively available in the Philippines (16 January 2010)
• zachdelarosa says RVR is the tri-diamond's Tucson-killer! (16 January 2010)
• CARYL says Like to drive this RVR to school & shoppng malls with my friends. It is just a little bit taller than a sedan which is very nimble to drive (16 January 2010)
• fortis says @rdjl_13, The GT-A and Ralliart are diferent cars. Yes the ralliart may have the same engine as the normal Lancer. 2.0 DOHC 4B11, but it has a single scroll turbo and it has an intercooler as well. Drivetrain is 4WD and it uses the Evo MR's Automated Dual Clutch Transmission. (Although in some countries there are rumors that a manual version of the Ralliart will also be produced). (16 January 2010)
• southboy says sana magkaroon na din ng van ang mitsubishi!! yung maipagmamalaking van!! i think they'll not be having a diesel variant for fuzion kasi kakainin lang nya ang sales ng adventure esp may 2010 adventure pa!! how about the new outlander? (16 January 2010)
• ninoy77 says when the mitsubishi make a new van to compete with hi-ace of toyota ang urvan of nissan??its true that adventure will be axed?hope palitan nila ng fusion yang adventure....hope u post the new montero sport?thanks (16 January 2010)
• wag says wag nmn sana tangalin ung adventure kasi ung ndi makaafford ng fusion bumibili cla ng adventure at mmas marami ang pwedeng isakay sa adventure,ganda ng lancer ralliart wooo!! (16 January 2010)
• botchifan says lancer ralliart = expensive, with that price, it's better to get an impreza wrx sti instead. (16 January 2010)
• dan says walang diesel na RVR? (16 January 2010)
• maranello_5775 says if the diesel fuzion receives the greenlight thenthe adventure will retire (16 January 2010)
• BOOGIECAT says The Impreza WRX STI is pricey also at 2.5M Pesos.The Lancer Ralliart is much better and more reliable and its 6 Speed DSG A/T was really good(the Impreza doesn't have that!!)..The Fuzion CRDI will be available in 2011 but the Adventure won't still retire cause its still selling pretty well cause its great!! (16 January 2010)
• DPC says looking at the brakes in the picture....it also differ from the brembo the evo is using...right??? (16 January 2010)
• evilwez says hindi ba masyadong napamahal ata ang presyo ng lancer ex ralliart @ 2.3M? add .2M may eclipse kn! (16 January 2010)
• gud says yes! @BOOGIECAT ndi na ba talaga magreretire ung adventure? kung ganun yehey! kasi marami rin bumili ehh tulad namin ^_^ (17 January 2010)
• Bob says Di pa ata mag reretire ang adventure... Ang lakas kasi sa mga GT Express Owners. Iniisip ko nga anong susunod sa FX, Revo? Tapos ng Revo, Innova? haha (17 January 2010)
• goldcrow says @BOOGIECAT, the Lancer Ralliart at 2.3M is too expensive since it won't be competing against the WRX STI, only the WRX which is priced at P1,758,000.00 (MotorImage) They have the Evo X to compete against the STI. The STI on the other hand is worth 2.448M which is only a bit more than the Ralliart but brings in the 300 horses as compared to the 240 of the Ralliart model. If you think about it, you're actually getting more value in purchasing the Subbie, and besides, people who buy these things prefer the stick shift. (17 January 2010)
• BOOGIECAT says The WRX Sedan is too lame and *gly and its a gas guzzler! (17 January 2010)
• maranello_5775 says if you're buying a sporty car fuel economy is not a main priority for you (17 January 2010)
• goldcrow says @boogiecat, I was actually referring to the WRX Hatch when I mentioned that price. I have no idea as to the price of the sedan. Point is, The WRX trumps the Ralliart in value. The looks are relative therefore irrelevant. (17 January 2010)
• jam says i wonder when will they bring the lancer sports back here in the Philippines.. (18 January 2010)
• Mitsu fan says ex for 1.1 mil or ralliart for 2.4, u can speedlab turbo the ex for 150k. so basically for 4wd and clutchless manula u r paying 1 million peso. STI is a far better buy but i bet the idiots at MI will raise the price due to this. (18 January 2010)
• BOOGIECAT says The Lancer EX will be much cheaper this coming Feb!!! (18 January 2010)
• dingdong says @BOOGIECAT pano mo na-confirm yan? pag nagtanong ako sa sales agent laging di daw nila alam. (19 January 2010)
• SEED says dapat palitan yng likod ng fuzion panget eh (19 January 2010)
• leo says In terms of price, Mitubishi Ralliart vs. Subaru Impreza WRX vis-a-vis Mitsubihi Evolution X vs. Subaru Impreza WRX STi. Guess what is more expensive between the former and latter pair? (19 January 2010)
• Ringo Valdez says fusion with crdi please mitsu guys. (21 January 2010)
• finder says right "wag", hope they still continue to develop the mitsubishi adventure, i think it's one of their best seller aside from the montero sport. (24 January 2010)
• find says hope mitsubishi will produce midsize sedan to compete the toyota's vios, kia's picanto and rio, etc etc. or they bring here the mitsubishi i or colt. (24 January 2010)
• tintoii says nice..i'm looking forward to my lancer ex this year.. :) (01 February 2010)