Mitsubishi resumes local Lancer production - report

10 Dec 2009

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(Updated) Mitsubishi Motors Philippines has resumed the local production of Lancer units to cut import costs and meet the local market's demand for sedans.

Mitsubishi Philippines has added roughly 100 employees to its workforce to manufacture the Lancer starting this month, company president Masahiko Ueki said in a BusinessWorld report.

"We resumed production because of the demand and also [to address] our currency problem," Ueki was quoted saying in the report.

Mitsubishi Philippines, which ceased production of the Lancer six years ago, now aims to make 200 units of the sedan every month. The car company's plant in Rizal also produces utility and commercial vehicles.

The lineup produced in Mitsubishi's plant in Cainta, Rizal is composed of the Lancer EX, Lancer GLX, Lancer GLS, Lancer MX and the Lancer GT-A, Mitsubishi Philippines assistant manager Arlan Reyes said. 

Data from the Chamber of Automotive Manufacturers of the Philippines showed that Mitsubishi has sold 1,488 passenger cars from January to November.

With 20,815 units sold since the start of the year, Mitsubishi Philippines is the country's second biggest car seller. It tails Toyota Motor Philippines, which has so far sold 41,293 units.

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COMMENTS

• johnny says another L300-like longevity. (10 December 2009)
• nolet says the previous-gen lancer or the lancer EX? if it's the previous gen... will this be the next box-type, in production and showrooms for decades? i certainly hope this includes the EX. if that model is able to drop its price, it's going to take a big bite out of the market share of toyota and honda, and perhaps ford as well. (11 December 2009)
• w says i think mitsubishi philippines should also produce a 1.8L lancer.. (11 December 2009)
• Adolfo says I think Mitsubishi should get out of Cainta and produce the Lancer somewhere else in the Philippines. Bahain kasi sa planta nila. (11 December 2009)
• feeter says If this would push through, then maybe they can adjust the Lancer EX' price competitive to Altis and Civics. (11 December 2009)
• maranello_5775 says nice...I thought they would only produce the cedia lancers (11 December 2009)
• maranello_5775 says how about the lancer EX gt? and is there a lancer EX ex???? (11 December 2009)
• volks says the CBUs from japan before already had a competitive price. before. hope the quality from japan is same if the produce it locally. (12 December 2009)
• johnny says Mitsubishi should also produce a 1.8L Lancer EX and tag it to a reasonable price. in that way Lancer's will keep up. (12 December 2009)
• torque88 says Mitsubishi Lancer EX GT-A astig ang dating..pogi!!! (15 December 2009)
• diaz says kailan po kaya ang labas ng bagong glx mt thanks. (17 December 2009)
• fortis says Does this mean that the prices of the GT and GT-A will be lowered down? Di makasabay sa sales ng Civic and Altis yung Lancer because its too expensive. (17 December 2009)
• Jonathan says This is great news for all Lancer lovers. (18 December 2009)
• jjj says they will be also producing LANCER RALLIART locally (18 December 2009)
• James says I hope they will also produce the lancer diesel.. or kahit import man basta diesel.. ^^ (18 December 2009)
• Roy Eusebio says ayuz ang katapat kc ang focus at mazda3 talagang matagal na silang production d2 sa pinas pero ang lancer dati sa thailand ngayon sa pinas naman paano ang SUV like outlander? (07 January 2010)
• val says pangit ang lancer, parang pakalat kalat na basura lang sa daan ng pilipinas. iboycot ang lancer ng mitsubishi =( (12 January 2010)
• topz says @val ang basura at pakalat kalat na dapat i boycott eh ung mga sasakyan na made in china at thailand (02 February 2010)
• Joey says bat 990 na ang base model nang lancer. ang laki naman nang itinaas.. di pa tlga nag mura (03 February 2010)