New Audi showroom opens at Bonifacio Global City

By Mikko David

Audi Global City showroom

PGA Cars Inc., the official distributor of Audi vehicles in the Philippines, formally inaugurated its newest showroom with a posh ceremony at the Bonifacio Global City in Taguig City.

With a floor area able to display eight cars, the PGA Center, located at the corner of 11th and 28th streets, is Audi's third premium outlet in Metro Manila and it showcases the brand's international city showroom concept. Among its amenities are a communication platform where guests are welcomed, a café, an internet counter, and a Bang & Olufsen audio and video-equipped VIP lounge. It also features a handover bay where new Audi owners will receive their cars for turnover.

In his welcome remarks Audi managing director for PGA Cars Benedicto Coiyuto noted that "the showroom represents all of the hard work and dedication that the men and women of PGA Cars have put in and honors the success of our continuing partnership with Audi."

The executive director of Audi AG Overseas Region, André Konsbruck, likewise thanked PGA Cars for the partnership they have established in the last seven years. He added that Audi's "valued customers and the public of Manila will appreciate how the development team has paid finite attention in fulfilling all of the Audi terminal design requirements to the highest level."

The launch also coincided with the introduction of Audi's latest offering--the 2011 2012 A6, which was also unveiled at the showroom right after the ribbon cutting ceremonies.

PGA chairman Robert Coyiuto Jr. also took the opportunity to announce that his PGA Foundation will donate P10 million to the Don Bosco Technical School. This is in line with PGA's thrust to help train future Audi and Porsche technicians coming from the school.

It was an exciting night, indeed, but perhaps one of the most-awaited brand introductions from the distributor is yet to come. Banners highlighting the future site of the Lamborghini showroom, a marque PGA Cars will likewise carry, were conspicuously hanging just outside the launch venue.

(Update: It's 2012, not 2011. Thanks to the readers who pointed that out. And if you're wondering about the price of the Audi A6, PGA Cars said it is between P5.5 million and P6.5 million, depending on the options you  get.)

Photos by the author


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Filter comments by:
  • krzcuevas Jul 29 2011 @ 07:10pm
    Whoa.....this is really great, first in its class in line of cars.
  • piplord Jul 29 2011 @ 07:43pm
    Nice.. The bull is coming to manila......
  • spiderpig2894 Jul 29 2011 @ 08:23pm
    "Lamborghini Manila" . . . . I love the sound of it!
    • JoHunter Jul 30 2011 @ 09:12am
      it does roll smoothly off your tongue, doesn't it
  • 997 GT2RS Jul 29 2011 @ 08:23pm
    Audi's Manila "mini lighthouse"
  • aeronTGco Jul 29 2011 @ 10:15pm
    Just wanna ask when will PGA Cars open the doors of the Lamborghini Manila showroom?
  • vinci24 Jul 29 2011 @ 10:29pm
    hopefully, they would lend a unit for topgear ph to test.
  • hopeless Jul 29 2011 @ 11:19pm
    WTH R8 Parking Only!
  • Leopaul Jul 29 2011 @ 11:21pm
    Just a correction TGP: it supposed to be 2012 Audi A6, not 2011 Audi A6. Please get it right!
  • RS500 Jul 30 2011 @ 12:13am
    No. It is a 2012 model.
  • Marionific!5 Jul 30 2011 @ 07:28am
    Nice A6!
  • JoHunter Jul 30 2011 @ 09:13am
    I am checking out that A6. And that R8 parking slot as well.
  • murcielago Jul 30 2011 @ 07:09pm
    Audi R8 Parking Only? then there's a lamborghini banner at the back? Zshhh, Gallardo vs R8 the twins :D
  • one.edchelle Jul 30 2011 @ 09:13pm
    im more excited for the Lamborghini coming here in our Mother land. and how much a Lamborghini Gallardo LP-560-4. and also to experience it.
  • leepipes218 Jul 30 2011 @ 10:02pm
    Nice new showroom for Audi :) and Lamborghini's arrival here in the Philippines soon would be a good threat for Formula Sports Inc., the official distributor of Ferrari here in the Philippines :D
    Last modified Jul 30 2011 @ 10:04pm
  • Feeter Silverster Jul 30 2011 @ 11:50pm
    Lexus must be threatened.
  • srephim Aug 01 2011 @ 01:37am
    *sigh* cars i can't afford no matter how hard i work. that's what we get when we live in a 3rd world country. in a developed country if you worked really hard and saved money, you can afford to buy a car like this after a few years.
  • Patrick Everett Tadeo
    Patrick Everett Tadeo Aug 04 2011 @ 11:45am
    @Leopaul, RS500: The Philippines labels the car based on when it was introduced to the market so to call the A6 a 2011 model is right. The same goes for Japan. Only a few markets like the United States label their car models a year ahead. Just because the Americans call it a 2012 model it follows that we should label it as such as well.
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