With the National Association of Filipino Off-Roaders (NASFOR) kicking off the 2014 season of its extreme racing series this coming weekend, Taiwanese tiremaker Maxxis has signed up to be the title sponsor of the grueling 12-leg Maxxis 4x4 Cup.
The signing agreement took place earlier today between Ronald Ang, chief operating officer of North Trend Marketing, the official distributor of Maxxis tires in the Philippines, and NASFOR president Mon To-ong.
According to Ang, the Maxxis brand started out as a minor sponsor of NASFOR about 10 years ago. Seeing how the series was run professionally, North Trend Marketing decided to push Maxxis as a major sponsor five years ago.
"There are not that many sports that test the durability of tires like 4x4 racing does," shared Ang. "And we believe that the best way to promote Maxxis tires is through a racing series that does exactly that."
While much of the 2014 Maxxis 4x4 Cup schedule will take place in the Visayas and Mindanao, four legs will be held in Luzon. December will also see the staging of the Philippine Tough Truck Challenge.
Check out the entire 2014 schedule:
January 24-25 - Cebu City, Cebu
March 8-9 - Koronadal City, South Cotobato
March 23-24 - Davao City, Davao
April - Laoag City, Ilocos Norte (exact date to be announced later)
May 24-25 - Naga City, Camarines Sur
June - Javier City, Leyte (exact date to be announced later)
July - Dipolog City, Zamboanga Del Norte (exact date to be announced later)
August 2-3 - Davao City, Davao
August 16-17 - Tuguegarao City, Cagayan
September - Digos City, Davao del Sur (exact date to be announced later)
October - Dumaguete City, Negros Oriental (exact date to be announced later)
November - Angeles City, Pampanga (exact date to be announced later)
December - Philippine Tough Truck Challenge (exact date to be announced later)
Watch the competitors see action in the 2014 Maxxis 4x4 Cup when the series goes to a city near you.