Subaru XV price increase came early (and more steeply)

Subaru XV

Last April 17, we warned you about an impending price increase for the Subaru XV. We said then that from the introductory prices of P1,288,000 for the base variant and P1,398,000 for the premium version, the new prices effective June 1 would be P1,298,000 for the base and P1,428,000 for the premium.

Well, somebody at Motor Image Pilipinas--the official distributor of Subaru vehicles in the country--apparently got so excited about the price adjustment that they implemented it a couple of weeks early. Not only that, but the price increases are now higher than what we first reported here.

The new prices for the XV are P1,398,000 for the base variant and P1,478,000 for the premium, effective May 14. Yes, it sucks to know this if you've already been saving up for the XV.

Just your luck if you were looking to buy this car within the month.

COMMENTS

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  • aargh May 22 2012 @ 07:23am
    Swerte ng mga nakabili na. The price increase is probably prompted by the pricing of the cx-5 and the crv. Greedy motorimage. They shouldve just stuck to the original price and increased after 1 yr.
    • bruce May 22 2012 @ 08:17am
      true! and demand could have been higher that's why they immediately increased the price
  • jclogan May 22 2012 @ 07:49am
    Greedy indeed.
  • dextermorgan May 22 2012 @ 11:11am
    sabi na eh!
  • scoobydoo May 22 2012 @ 11:58am
    the ones who are greedy are mazda and honda because they had to price their vehicles way above their costs. honda will be importing the thailand-made CRVs soon. therefore, from a marketing perspective, motor image has no choice but to increase the XV's price. If motor image doesn't correct its pricing strategy, honda's pricing would dilute subaru's brand. So motor image did the right thing.
    • aargh May 22 2012 @ 12:28pm
      I know that Subaru must maintain its "exclusive" image but increasing the price just a couple of months after its release? That's absurd.
  • nestortinam May 22 2012 @ 02:31pm
    pag ganoon ang price CRV na po ako :)
  • markdejesus76 May 22 2012 @ 03:53pm
    Do the TGP know the reason of this "Price Increase"? I don't think raising the price of a vehicle wherein it was launched not more than a year with no additional features/face lift/update is right in Marketing perspective. You're giving the buyers the view that you are selling the vehicle in a not proper way in other words, overpriced.
  • lord_cykb24 May 22 2012 @ 03:56pm
    this is my choice of cross-over SUV kung bibili na kami ng 2nd car. Before the XV, i was opted for the Monty, then we decide to choose for a gas variant and not so high stand car so we choose a cross-over SUV and my first choice is the ASX, then I thought it again na we need a car that my mother can easily get in and out so we choose the Lancer EX (Mitsu fanatic here, my other car is a Triton), but we need a car that can wade a flood or high rise water here in our place every time lalakas ang ulan so I think of the MS again, but when Subaru and Motor Image would bring here the XV and what TGP posted here an article last year that would definitely cost this around 1.2M Php, I've raised my eyebrows and I'm gonna take a look. Then I've seen this in the flesh at the display here in Abreeza Mall, Davao and finally a Subaru showroom already opened here in Davao, I'm really quite impressed when I open the door and take the wheel of the XV. I've already have a computation for the unit but the friendly sales rep warned me that there could be a price increased will occur and it did... sayang I'm beginning to like Subaru sana because the XV it's much cheaper than the other rival brand of this segment..pero nag-mahal na pala I'm gonna stick with Lancer EX instead
  • mark14 May 22 2012 @ 05:54pm
    Why the increase?
  • BOOGIECAT May 22 2012 @ 06:36pm
    Mas okay pa ang Mazda CX-5 kahit 2WD sya..At least hindi CVT na madaling masira.
  • gogogo May 22 2012 @ 11:32pm
    sabi nila 10k and 30k lang bigla 100k and 150k pala. sobra naman. ASX na lang. hahaha!
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