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Super Bowl XLVI ad: Lexus GS

For most advertisers, using a funny plot or breathtaking visual effects is the way to go when it comes to placing a spot in a Super Bowl telecast. Lexus isn't one of them. The Japanese luxury brand apparently believes in simplicity and straightforwardness. For the big game on February 5, Lexus is airing "The Beast," a no-frills ad for the all-new GS.

"This spot looks very different than anything Lexus has done before, and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus," said Brian Smith, Lexus's vice president of marketing.

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  • Fernando Amorsolo Feb 01 2012 @ 07:23pm
     
    By, far, the most striking, most powerful commercial of the 4 being posted here. I felt like "Oh shit..." The car is just so elegant, and looks so powerful. I dunnow about marketing but, with this commercial, this thing will sell a car. Nice one Lexus. :))
       
  • nielclark Feb 01 2012 @ 09:39pm
     
    It is a very effective advertising for Lexus. If you notice right about at the end, they highlighted three of same container/case of GS while the narrator saying "this is just the beginning." So they will also release three more car models.
       
  • nielclark Feb 01 2012 @ 09:40pm
     
    I want one!
       
  • VGM100 Feb 01 2012 @ 10:55pm
     
    This is ANGAS. Nice one Lexus!
       
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