News

Suzuki Celerio enters RP market

June 09, 2009
Photos from Suzuki Philippines

celerio_front.jpg

(UPDATED gallery and video) Suzuki Philippines has unveiled the Celerio, a mini hatchback suited for driving in tight urban traffic.

Dubbed as a "couture compact car," the latest India-made Japanese car to enter the Philippine market boasts of a European design, inside and out.

"The Celerio fits right in between the Alto and the Swift. So if you're looking for a truly mass-market car, the Alto's for you. If you have money to spend and you want a sporty hatchback, there's the Swift. But if you're a college student or if you're a young, married couple, then the Celerio's for you," said Arvie Fugoso, Suzuki assistant manager for automobile marketing.

The Celerio caters to a young market with its aerodynamic design that boasts a "boy-racer look." It measures 3,500 mm in length, 1,600 mm in width and 1,470 mm in height.

The car sustains its sporty feel on the inside with the dashboard-mounted rev counter and the bucket seats.

Under the hood, the Celerio is powered by a 1.0-liter 12-valve three-cylinder gasoline-fed engine. It meets the Euro 3 emission standards.

Celerio comes in five-speed manual transmission at P528,000 and in four-speed automatic transmission at P569,000.

For safety, the Celerio is packed with dual front airbags, side door beams, and anti-lock brake system with electronic brake force distribution and brake assist.

The Celerio is available in Arctic White Pearl Metallic, Silky Silver Metallic, Desert Brown Metallic, Fortune Rose Petal Metallic, and Paradise Blue Pearl Metallic.

 
Tags: Suzuki, hatchback, Suzuki Celerio

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COMMENTS

  • pat says wow. doesn't look much of a 'boy-racer' to me. i do remember this being previewed on our TG mag. supposedly, that was going to be the new alto. (June 09, 2009 01:43:03 pm)
  • lurker says pink! this should be bayani fernando's car... as for being sporty, i hope the TG staff takes this for a spin soon so we'd know if it really is sporty. maybe in the next issue? (June 09, 2009 01:52:46 pm)
  • Steven says yeah i saw this on the previews TGmag.. they say it will be the new alto (June 09, 2009 02:00:51 pm)
  • cweesy says it's cute! but i'm a girl, so i don't know if my opinion is a good thing or a bad thing (June 09, 2009 02:54:45 pm)
  • Iancmv says Will it be a market hit? Only TGP can tell... (June 09, 2009 03:46:54 pm)
  • CaptSlow0310 says it looks promising for a person with limited ways & means to buy a sensible inexpensive small city car but from the looks of it, the celerio is a girl's car. i've driven the alto & it is tiny in everything, size, feel, power. i'll take a look at it if it compares with my benchmark, the hyundai i10. if it's good, i'll consider it but otherwise i'll stick with the hyundai. why doesn't toyota bring the tiny aygo here? that would be brilliant. the boys at TG liked it. (June 09, 2009 09:37:54 pm)
  • feeter says Mixed Kia Picanto and Hyundai i10, the side view remind me of Toyota Avanza. Sporty looks, though I thought of 3-cylinder, 12 valve engine, being gossipped as "masirain" during he 90's cars. (June 09, 2009 10:47:02 pm)
  • myk384 says they say it's the new alto (June 10, 2009 08:42:08 am)
  • Mel Go says Can we get a comparative view on this? vs. Picanto/ vs. i10 (June 10, 2009 01:32:41 pm)
  • kylejoszef says I cant Believe is in the Philippines! (June 13, 2009 08:46:42 pm)
  • The Typical Guy says Looks like God answered my prayers... http://thetypicalguy.blogspot.com/2008/10/dear-god-please-tell-local-suzuki.html (June 18, 2009 08:09:45 am)
  • tarun says Do you know Suzuki Celerio is produced exclusively in India as Maruti Suzuki A-star. Nissan sources A-star and rechristens it as Celerio www.marutisuzukiastar.com/ (August 29, 2009 07:55:06 pm)
  • Roy Eusebio says kung sa europe especially germany,puwede maglaban young suzuki celerio against opel aguila or renault twingo!! (October 14, 2009 10:56:56 am)
  • RobertS says The Celerio IS the new alto abroad....the local suzuki dealerships are just stuck with too many old model Altos to sell them off as cheap previous models...hence the new model name.... (October 16, 2009 11:09:45 am)
  • daredevil says Dont know if this sells like hotcake in the market given the economy SRP. I didnt see Chevy's Spark, which is comparable to the Celerio in terms of dimensions, engine displacement, etc, fill the streets after its launch. But this may be a good deal for those who'd want design and quality better than Chana and Chery, and a price significantly lower than the Jazz and Yaris. Very good target market: yuppies and newlyweds (October 20, 2009 07:38:57 am)
  • moneybags says hmmm...can this little go-kart climb up to baguio with 4 adults and gear on board? secondly, since it has a pipsqueak powerplant, are there aftermarket parts that can be purchased and installed to produce more grunt from the engine? this would make a really good proposition for tuners, possibly even be the basis for a "micro-car" class in racing events. sure hope toyota has enough sense to bring in the IQ here to compete with this little bug, the i10, the chevy which is don't remember the name of, the picanto and all the other home-assembled cars out there. to put a little pomp in this micro-car class. beginning to seem that this car is geared towards those who can't afford a real car. mali na agad marketing strategy nyo suzuki. have a little pride in your products. gear it towards the affluent buying public din. it's all about perception of what you brand stands for. mitsubishi with its crap offerings is able to ask for ginormous amounts for a much-hyped about car (like the new lancer) but that's really just a pretty piece of junk. (October 29, 2009 12:43:32 pm)
  • micabaloalma says ok (November 12, 2009 09:56:01 pm)
  • randy selboR says hmmm...pretty and economical! is it durable inside and out. Can we say its trouble free for the first 3years! (December 10, 2009 05:17:11 pm)
  • bapu_5 says looks nice. How much for the "entry-level" and the "top-of-the-line" trim? (December 23, 2009 09:32:26 am)
  • m0nk says at least it looks nice compared to the alto (December 27, 2009 05:40:14 pm)
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