Suzuki Philippines finally brings in Kizashi executive sedan

By Patrick Everett Tadeo

TopGear.com.ph Philippine Car News - Suzuki Philippines finally brings in the Kizashi

Suzuki Philippines has formally entered the executive sedan market by finally bringing in the Kizashi, three years after it first went on sale in the global market and almost two years after it first showed up on our shores at the 2010 Philippine International Motor Show.

"Suzuki Philippines has always played by our core competency," said the company's president, Satoshi Uchida. "Ever since we started office in the Philippines, we have focused on two things: compact and economical. The D-segment is a niche that has been untapped by us and unfamiliar for us. However, with the right car in the Kizashi and with the right timing, we believe that we are more than ready to go head-on and roll out even more exciting products in niches that used to be unfamiliar territories."

The Kizashi boasts an athletic exterior as the muscular haunches of the front fenders hint at the 180hp and 230Nm output of the car's 2.4-liter in-line-four engine and its continuously variable transmission with its six-speed manual mode. The character line generated by the aforementioned front fender creates an equally athletic-looking rear that's emphasized even further by the subtle built-in rear spoiler and the adventurous dual exhaust covers.

Despite casting a smaller shadow than its bulkier competitors, the Kizashi has a spacious interior that evokes luxury with the amenities and craftsmanship put into it.

The ergonomic design of the instrument panel is specially conceived for the driver's real-time information needs, while the keyless push-start system and the body-hugging fit of the front seats add to the feeling of sportiness inside. Other standard interior features are the ambient and footwell lightingfelt-lined glove compartment and center console storage tray; USB port; dual-zone air condition systemsix airbags; and an electronic stability program.

"Suzuki remains true to its pledge of providing small cars for a big future as the Kizashi model proves to be the right fit for drivers who want to remain stylish with their medium-sized sedans," Uchida added. "Indeed, great things have come, not only for Suzuki but for our loyal customers as well. We are rolling out the Kizashi with high confidence that not only will it complete our lineup, but more importantly usher in a heightened appreciation for Suzuki automobiles."

The Kizashi is now available at Suzuki's dealerships for just P1.288 million.

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  • maranello_5775 Apr 27 2012 @ 09:42am
    fantastic! an executive car for the price of a compact! great job suzuki!
  • aeronTGco Apr 27 2012 @ 09:43am
    The Kizashi is priced wise. I believe it will sell well here.
  • 16c galibier Apr 27 2012 @ 09:46am
    This really cool. The Kizashi is well priced and you'd get nice features with it's price range and surely this would become a hit on the market.
  • mindkinetic Apr 27 2012 @ 09:47am
    the next move should be an aggressive marketing strategy, so that more filipinos be informed of this latest alternative in the executive sedan segment . at 1.288 this one turns out to be the best buy . it is now the cheapest (in price) executive sedan in the market today. way to go suzuki.
  • freistil16 Apr 27 2012 @ 09:55am
    i hope this one sells.. and not follow the foot steps of underrated cars like the mazda 6 :)
  • DePendot Apr 27 2012 @ 10:02am
    just looked at other pics of Kizashi. uhm. isnt it a little bit on the UGLY side? the dual exhaust is the only good thing i can find. else it will be eaten by the TRUE executive cars. looks like some ordinary f*gly sedan. 2 cents.
  • jetski Apr 27 2012 @ 10:03am
    wah mid-sized for a premium compact price... amazing SPI..
  • HD Apr 27 2012 @ 10:06am
    Great move Suzuki ... now bring us the Swift Sport too. :)
    • BOOGIECAT Apr 27 2012 @ 02:54pm
      Ertiga ang susunod na bagong product ng Suzuki Auto Philippines.Mayroon na ding Celerio na kulay black na may alloy rims!
      • myk384 Apr 27 2012 @ 05:12pm
        but the Celerio with alloy wheels and color black is limited edition
  • jabroni Apr 27 2012 @ 10:12am
    Based on the numbers its engine is the most powerful in its class/segment (not including those V6 variants) and the price tag is not that hefty. This is a great buy and will sell well.
  • carwiki9988 Apr 27 2012 @ 10:17am
    Executive car for a cheaper price. Kizashi na ko.
  • aargh Apr 27 2012 @ 10:48am
    I salute Suzuki for not overpricing this car. This will definitely take away sales from its competitors. It can even sway buyers away from some overpriced compact cars...
  • jmchrstphr Apr 27 2012 @ 10:53am
    The price is sort of cheaper than the top variant of the Mazda 3, and this one is an executive sedan. Buyers will now have a hard time buying a new car. Kudos Suzuki Philippines! :D

    -- On a side note, will Suzuki Philippines has plans of bringing in the Suzuki Swift Sport? :D
  • aargh Apr 27 2012 @ 10:54am
    I saw the Kizashi in last year's MIAS and it looked great.
    • BOOGIECAT Apr 27 2012 @ 02:55pm
      Concept version yung pinakita noon sa PIMS-CAMPI 2010.
  • lord_cykb24 Apr 27 2012 @ 11:03am
    The 1.288Php price tag is injustice for other car manufacturers :)...!!! This makes the Camry, Accord, Galant, and the Sonata will run of their own money.....!!!! I'll go for the KIZASHI
  • Fernando Amorsolo Apr 27 2012 @ 11:04am
    I still need to see this thing and see what 1.288 Million can give us in a midsize segment
  • JoHunter Apr 27 2012 @ 11:50am
    Performance remains to be seen. I'm hitting the dealers to see for myself.
  • ceejhay Apr 27 2012 @ 11:52am
    is this really that big to be an executive sedan?
    • Rem Apr 27 2012 @ 12:20pm
      I was thinking the same too. Judging from the pictures, it looks just like the size of the Cruze. :O
  • Leopaul Apr 27 2012 @ 12:13pm
    Long overdue but everything's just right...
  • GTi Apr 27 2012 @ 02:02pm
    Ang mura!!!
  • lsdgenie Apr 27 2012 @ 02:22pm
    Brilliant.

    Although I personally don't think this falls in the mid-size (executive) sedan category (I always thought this was in the compact car category i.e. cruze, civic, lancer, etc), marketing it as such, with that price, will surely entice a lot of buyers. (You notice the price and features dovetail nicely with top of the line compact cars...except for that engine)

    With regard to the lateness, they recently did a refresher on the sedan (check out the kizashi super bowl ad) and I believe (hope) this is what they'll be bringing in.

    In any case, one more car available in the local market if always a good thing!!!
  • BOOGIECAT Apr 27 2012 @ 02:32pm
    Mas mura pa sa Mazda3,Cruze VCDI at Lancer EX GT-A!!
  • edgarcia77 Apr 27 2012 @ 02:37pm
    is it true, drum brakes lang sa rear?
    • BOOGIECAT Apr 27 2012 @ 03:07pm
      4 wheel disc brakes yan.

  • jayzeter19 Apr 27 2012 @ 03:17pm
    looks like suzuki is making the other brands a run from their money :))

    well priced and looks like a subaru legacy sedan at side view :))
  • ydrion Apr 27 2012 @ 04:40pm
    nice price for a mid-size car suzuki! kung nagkataon na hawig sa kizashi concept car nila (http://en.wikipedia.org/wiki/File:Suzuki_Concept_Kizashi_Front05.JPG), tiyak kakabahan ang competiton
  • zed370 Apr 27 2012 @ 05:30pm
    Nice price. But here in North America, It does not really compete with the likes of the Camry and Accord. It actually competes with the Chevy Cruze LTZ. Notice that the cruze is quite bigger in size than the civic and corolla. and the Kizashi is more compact than mid-sized sedans. But look-wise, it is a head turner. I like its stance when I see the Kizashi on the road - oohh especially the rear.
  • sef21 Apr 27 2012 @ 06:15pm
    Let's see if it can beat the Camry.
  • jayzeter19 Apr 27 2012 @ 06:24pm
    this is a far more better alternative for the compact segments... :)
    though its an executive... but what the hell... you got an executive car w/ just 1.2m :))
    thats a bargain!!
  • rdjl_13 Apr 27 2012 @ 06:40pm
    Ang mura ah! Mas mura pa sa Cruze VCDi. Pero yung design niya hindi ganun kacompetitive compared sa ibang midsize sedans. Parang plain lang. Pero hindi ako makamove-on sa price niya. Ang mura talaga! Yung mga bibili ng compact sedans mapapaisip din kung Kizashi na lang kukunin nila. :D
  • neutral Apr 27 2012 @ 06:43pm
    Maybe the size of kizashi is smaller than the likes of camry, accord, teana and sonata that is why the price is also lower. Furthermore, suzuki is new to this segment and maybe for an introductory price, they come up in between compact and midsize sedan pricing to attract buyers.
    • d3athmast3r Apr 27 2012 @ 07:24pm
      as far as i know almost the same din size niya. May difference man konting konti lang.
    • mark14 Apr 27 2012 @ 08:16pm
      tama, smaller nga sya sa camry, accord, sonata, etc. kasing laki nya yung lumang Mazda6
  • d3athmast3r Apr 27 2012 @ 07:21pm
    I love kizashi's butt! :D It's definitely priced wisely 1.288 execute sedan over a mazda3 totl plus its not that *gly as compared to the other executive sedan well except for the sonata totl. But it has PUSH START, CURTAIN AIRBAGS both camry and sonata doesn't have this on their lower variant. ESP as well camry doesn't have it.
  • BOOGIECAT Apr 27 2012 @ 07:47pm
    Grabe mura talaga nya..
  • rollakid690 Apr 27 2012 @ 07:51pm
    Indeed, this is good news. At 1.288, with all those "luxurious" amenities is a steal!
    However, I don't quite see this as a competitor to the likes of the Accord and Camry. How I see it, the mentality of most mid-sized, luxurious sedan buyers is to buy big- something relatively longer than a compact and basically, would occupy more space. However, the Kizashi's total length (183.1 inches) falls short by close to 1 foot (11.8 inches to be exact) against the Accord. That's quite a huge margin, in my books, which is why I don't see this as a direct competitor to the current offerings in our market.

    However...
    This looks great. And basing on the reviews I've viewed and read online, this seems to be quite a great car. Way to go, Suzuki Ph! :)
  • mark14 Apr 27 2012 @ 08:16pm
    Here's hoping that Suzuki would also bring the Ertiga here
    • BOOGIECAT Apr 27 2012 @ 09:14pm
      Its coming later this year...

      Most likely maging Car Of The Year ang Kizashi!
  • Feeter Silverster Apr 27 2012 @ 09:45pm
    Can the price resurrect the brand? I remember SX4 also looks good and priced well but still didn't sell.
    • BOOGIECAT Apr 28 2012 @ 02:38pm
      Mahal at pangit ang SX4 kaya di bumenta sa local market..Mas gusto ng buyers ang Swift na mas mura at mas maganda!
      • maranello_5775 Apr 30 2012 @ 07:12pm
        madaming bumili ng sx4 hatch
  • mitsugas Apr 28 2012 @ 12:53am
    dami tatatob nito na mga ka kompetensya!
  • torquebender Apr 28 2012 @ 08:59am
    the price is just right, nice job suzuki!
  • vjfajardo0728 Apr 29 2012 @ 12:09am
    4wd pala siya
    [un ba ilalabas ng Suzuki Phils?]
    if that's the case,.
    .
    .
    .shut up and take my money! Si Atoy nalang bahala sa costumization para sa kanya ^_^
  • ljasj418 Apr 29 2012 @ 07:33am
    I noticed it comes with timing chain and not belt. Is this the norm for this segment like Camry or Accord?
  • ddwight Apr 29 2012 @ 10:34am
    it doesn't have fog lamps.the front seats aren't power adjustable..
    although its rather affordable..plus 6 airbags to boot..
    is this an AWD?
    • maranello_5775 Apr 30 2012 @ 07:13pm
      yeah saw it earlier, some key features are missing
  • barry Apr 30 2012 @ 01:04pm
    nood tayo ulit ng youtube. the car will sell well compared to the other luxury sedans...P1.2M, reasonable na yun.
  • tonbest May 07 2012 @ 11:17pm
    Expensive
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