Thailand-made Honda units arriving in July

By Vernon B. Sarne

Honda CR-V

As you know, the cars being sold by Honda Cars Philippines right now come from Japan because of last year's widespread flooding in Thailand--with the exception of the City, which is locally assembled in Santa Rosa, Laguna. Honda's Japan-sourced units include the all-new CR-V, the new Civic, the Jazz and the Accord. Depending on how you look at it, imported Japan units are either good or bad. Good because you can always be sure of Japanese quality; bad because of the effect on pricing.

Now, again depending on how you look at it, HCPI is reverting back to selling Thailand-made units beginning in July. This was revealed to TopGear.com.ph by the company's PR manager, Mitch Malto. According to Malto, Honda Thailand will commence the production of units earmarked for export in June, and this includes Philippine-market units.

The implication, of course, is that HCPI will soon cease the distribution of Japan-made units. So, the question everyone is likely itching to ask is: Will we then see a reduction in Honda's pricing once the Thailand units arrive?

"Not necessarily," Malto told us. "When we did the pricing for the Japan-made units, we actually adjusted it already to the projected pricing of the Thailand units, since we knew that the Japan-sourced units would just be a stopgap solution to our supply problems. We are actually absorbing a loss with the Japan units."

The common assumption, then, that the reason Honda's current cars are relatively pricier than usual is because they're imported from Japan, has been wrong all along. That means there's no sense holding back the purchase of a Honda car now because the Thai units might be significantly cheaper. On the contrary, the limited-run Japan units offer good value for money because they're selling at practically the same pricing as their Thai counterparts.

If that's the case, now is the perfect time to buy a certified Japan-made Honda car before the units run out. What do you think?

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  • isaac3654 May 08 2012 @ 05:11pm
    Another question. Will there be features that will be different from the Thailand made Hondas? And also, will they slightly differ physically? Ksi nakita ko ang Civic at CR-V have slight differences, especially in the front bumper. This is how the Civic looks like that was launched at BKK Auto Show. (Honda Australia Site) http://civic.honda.com.au/default.aspx it has a different front bumper. CR-V naman also has different from bumper like JDM model (Honda Sri Lanka Site) http://www.honda.lk/cr-v/index.html Both Sri Lanka and Australia depend on Thailand imports.
  • Allain May 08 2012 @ 05:22pm
    ''We are actually absorbing a loss with the Japan units.".. Liar!!!Lokohin mo LOLO mo!
    • car_mac May 08 2012 @ 06:01pm
      kahit magsinungaling sila marami na rin talagang nawala sa honda. lalo na yung flooding sa thailand
      • Allain May 09 2012 @ 01:48pm
        Exactly! tapos ano? you continue the business just to get more losses? MVP is this the formula for regaining your loss? what will you do after their loss in that flooding in thailand sell your products in lower prices?Again..Lokohin mo LOLO mo?
        • car_mac May 10 2012 @ 03:06pm
          wag kang magpakasigurado ng walang ebidensya !!
        • car_mac May 10 2012 @ 03:07pm
          ano gus2 mo presyong kia yung mga honda ??
          • Allain May 11 2012 @ 09:43pm
            you did not get the point!..hindi yon ang punto.May sinabi ba ako na mahal ang unit nila? Ang sinasabi ko dito yung kasinungalingan nila.
        • car_mac May 10 2012 @ 03:09pm
          isa pa nd panaman dumadating yung mga units ah, pwde naman magbago decision nila, tutal naman nd rin naman yan final eh
    • Pininfarina May 08 2012 @ 06:26pm
      Yong nag thumbs down connected sa HCPI..... :)
    • rdjl_13 May 09 2012 @ 07:32pm
      I agree. Magbebenta ka ba sa presyong malulugi ka?! Lalaki lang profits ng Honda pag sa Thailand na manggagaling! :))))))
  • sprocket May 08 2012 @ 05:38pm
    @isaac3654. Definitely meron yan... there may be features from those made in Japan that won't be available sa Thai-made ones, at the same time meron din namang unique features from the Thai-made models that are not present sa Japan-made. :)
    • isaac3654 May 08 2012 @ 05:44pm
      hehehehe thanks for that, ksi I want to add a Modulo bodykit sa Civic, and as I saw them Thai Civics, I realized the front bumper was different, so baka ndi compatible ung Modulo bodykit dun...... :|
  • ianmitsulancer May 08 2012 @ 06:14pm
    i predict the comeback of the 1.3 M/T and A/T variants of the Jazz, 2.0 A/T and 1.8 EXi M/T variants of the Civic and a 2.0 M/T 2WD variant for the new CR-V
  • Kyoichi Sudo May 08 2012 @ 06:53pm
    How about the Civic?
  • Kyoichi Sudo May 08 2012 @ 06:56pm
    So this means that the Civic will have a more expensive price than the Current?! How unfortunate of the Filipinos....
    • tgstig May 08 2012 @ 07:43pm
      yep the 2.0l variants are coming... i think
      • tgstig May 08 2012 @ 07:54pm
        i mean the 2.0l variant is coming... isang variant lang pala ang 2.0l with an auto trans...
      • Kyoichi Sudo May 08 2012 @ 08:05pm
        well i hope it comes w/ paddles, and a bodykit, if their planning to price it near the LanEX GT-As pricetag
      • gogogo May 09 2012 @ 12:13am
        sa july din daw dadating yung 2.0L variant. hehe :)
  • Feeter Silverster May 08 2012 @ 07:33pm
    Honda is just pacifying our expectation for cheaper Civics and CRVs by July with those tactics, "absorbing our losses" true or not kawawa pa rin ang mga pilipino.
  • tgstig May 08 2012 @ 07:52pm
    siguro di totoo na nalulugi sila sa japan made units. baka bumabawi lang sila, dahil simula ng 2012 wala silang units na maibenta. hanggang ngayon nga di nagbibigay ng free lto ang mga dealers.
  • ashek268 May 08 2012 @ 09:24pm
    No matter what, the 2012 PDM Civic is *gly. Front to Back. Top to bottom.
  • Fernando Amorsolo May 08 2012 @ 09:37pm
    Question: Same as to Isaac's question, WHAT definite changes/alterations in the cars, between Jpana made and Thai Made?
  • legacy May 08 2012 @ 09:52pm
    Thats Bullsh*t. Honda Ph will probably use this as an excuse to not bring down their prices. Thai units are cheaper. Take the Honda Jazz for example. The Japan assembled units cost 899,000 while the Thai units cost 857,000. If the prices dont go down when they shift to Thai assembled units, they're making fools out of Filipinos.
  • roadrage May 08 2012 @ 10:55pm
    What the...! Feeling pogi pa rin talaga ang Honda hahaha! Prestige and exclusivity, wehh?? Paso na yan... Noon pa.. Good cars of course, but there are lots of good alternatives priced right....or say better cars.
  • gogogo May 09 2012 @ 12:07am
    sana sabihin na nila agad kung ano yung difference bago bumili yung tatay ko. hahaha!
  • aeronTGco May 09 2012 @ 09:05am
    How to differentiate Thailand from Japan made Hondas?
    • ashek268 May 09 2012 @ 09:07am
      Simple. Overpriced and less features for Japan-made units.
  • gogogo May 09 2012 @ 10:05am
    una mazda yung overpriced ngayon honda naman. what's next? yung may kasalanan talaga diyan eh government kasi masyado mataas ang taxes nila sa automotives. :)
  • Feeter Silverster May 09 2012 @ 12:46pm
    Kia ang nauna ng overpricing.
    • car_mac May 09 2012 @ 01:17pm
      nd naman cguro
    • gogogo May 09 2012 @ 06:07pm
      i think mercedes-benz ang nauna. hehe
      • mts May 09 2012 @ 08:32pm
        I thought it was Porsche..
        • gogogo May 09 2012 @ 11:24pm
          ang alam ko lang kasi yung CATS motors since 1993 pa nagbebenta ng MB. di ko lang alam about sa porsche. :)
  • BOOGIECAT May 09 2012 @ 03:52pm
    Ilabas na nila yung 2 Liter Sport variant ng Civic!
  • rdjl_13 May 09 2012 @ 07:37pm
    Feeling ko may advantage talaga pag Japan made ang unit. Magiging excuse rin yan pag binenta mo. Pwede mo siyang ibenta ng mas mahal. Kasi ang nasa isip ng tao mas maganda ang quality pag Japan made. Just my opinion. :D
  • ying May 09 2012 @ 09:01pm
    Yung Japan kasama radiation. Yung Thailand kasama tubig. Kaya City na lang tayo.
  • mitsugas May 12 2012 @ 11:14pm
    hahaha kaya pala may surplus na radiation ung japan variant at may baha sa thailand.

    saan nlng tau?
  • isaac3654 May 13 2012 @ 10:21pm
    ANNOUNCEMENT! THAI MADE HONDA CIVIC NOW OFFICIALLY RELEASED! *Disclaimer: Some features may be or may not be available in the ones to be imported to the Philippines, such as, navigation, and proximity key w/ push-button start. http://www.honda.co.th/th/index.php#
    • isaac3654 May 13 2012 @ 10:29pm
      Oops wrong link. Homepage yan. Ito ung link sa Honda Civic site mismo. This is how our Civic will look like. Sure na ito.
  • spurs20 13 months ago
    I would buy the japan jazz even if i like the thailand jazz better... kaso lang i don't like the color choices... green, white and black!!! so, will wait for the thailand units instead!!
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