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Toyota Motor Philippines expects strong Fortuner, Hilux sales

By Patrick Everett Tadeo —

TopGear.com.ph Philippine Car News - Toyota optimistic of new Fortuner, Hilux sales

With the recent launch of the refreshed Toyota Fortuner and Hilux, Toyota Motor Philippines is optimistic about the sales of both nameplates as the Japanese carmaker strives to attain its 10th consecutive Triple Crown title.

"We might have lost a couple of months because of the earthquake and tsunami in Japan but we're happy to say that we're back on track to getting our 10th consecutive Triple Crown title at the end of the year," said Toyota Philippines first vice president for marketing Raymond Rodriguez.

Rodriguez added that with the public debut of the new Fortuner and Hilux at the Toyota Tent Event this weekend, Toyota Philippines expects to fortify its hold as the top carmaker in terms of sales in the months to come. For the Hilux, Toyota is expecting to move 600 units out of its showrooms every month. For the Fortuner, the carmaker is eyeing its sales to be at around 900 units for the same period.

Along with the Innova, both the Fortuner and Hilux are part of Toyota's Innovative International Multipurpose Vehicle platform so with the launch of the refreshed midsize SUV and compact pickup, a question that needed to be asked is when the refreshed Innova will be launched. According to Rodriguez, it won't be this year.

"We're still working on the details for the new Innova but it definitely won't be launched this year," said Rodriguez. "We're not sure exactly when but it'll be sometime next year, probably the first half."

The current-generation Hilux first entered the Philippine market in 2004 and has sold over 22,000 units since while the Fortuner was introduced a year later and has sold nearly 43,000 units.

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  • myas110 Aug 17 2011 @ 07:54pm
     
    yung innova next year pa? naipakita na siya sa isang auto show sa indonesia, tapos next year pa siya ilalabas?
       
  • otto_meister Aug 18 2011 @ 08:53am
     
    Not good enough to dethrone the Montero Sport. Exterior changes does not necessarily translate to immediate major sales impact on the market. Even low selling models would be laughing at this one.
        3
  • alamos Aug 18 2011 @ 09:53am
     
    I agree to myas110 ,dapat ipalabas na ang new innova,gaya ko im planning to buy innova sana but i can't wait for next year at ayaw ko rin bilhin ang old model dahil ma obsolete na,so im looking for other brands na lang.
       
  • joab565 Aug 18 2011 @ 10:07am
     
    I have to agree with otto_meister: "Exterior changes does not necessarily translate to immediate major sales impact on the market".
    The upgardes should be more on the mechanical aspect. 5a/t or 6a/t and an LSD, things which the 'model it replaces' doesn't have. MS is still more worth it, given also that it has a lower price.
        2
  • jetski Aug 18 2011 @ 12:18pm
     
    They've been thinking hard about the local launch of the facelifted Innova because they are not sure if that kind of lame styling (the current 2010 Innova is way better) will still be a hit here the Philippines (especially with the advent of killer styling of other automakers). Even China Autos knows how to attract nowadays albeit in imitation form..(chopsuey for Great Wall). :)
       
  • TEXAN-boy Aug 18 2011 @ 12:21pm
     
    Before getting a D4D engine, read first at so many forums where the owners cry, if only CR would include reliability survey here then Toyota would be at the bottom.
    Drive the petrol-Toyota.
       
  • BOOGIECAT Aug 18 2011 @ 12:42pm
     
    TMPC added LSD on new Hilux and Fortuner variants..The reduced price and cash discounts will make these two a big seller!The Montero Sport is getting old right now(this SUV badly needs a 2nd row aircon vents and exterior updates)!
        1
    • ako_si_bigotilyo Aug 18 2011 @ 04:01pm
       
      Alam mo ba sinasabi mo ? Parang ang dating mo utang na loob pa ang mga pag spec up nila sa unit. When in fact, they're after the SUV pie.Kinakain na sila ng Mitsubishi when it comes to that segment. Uy! Thank you ha inispec up niyo pero sorry ayaw ko pa rin bumili . hahahha!!
          1
  • nic_homeaid Aug 18 2011 @ 02:16pm
     
    just came from NBC Tent Toyota Sale - one guy said (sarcastically) - wow two tone na (interior) hahahhaha just sad!!!
       
  • Adrian Aug 18 2011 @ 02:27pm
     
    Naku! next year pa sana nag dumating na ang all new innova man lng!
       
  • myas110 Aug 18 2011 @ 05:11pm
     
    "We're still working on the details for the new Innova but it definitely won't be launched this year,"

    ano pa yung kailangang ayusin/dagdagan/modify sa new innova once it will come into our PH roads next year?
       
  • svlec Aug 18 2011 @ 08:49pm
     
    sabi na nkakita agad aq ng 2 Hilux knina
       
  • ChairmanPineapple Aug 20 2011 @ 12:05am
     
    saw this one awhile ago, even made a test drive, did not like the suspension as it is the same with the old fortuner, walang nag bago ganun parin. The engine is still same with fortuner too, didnt like the grills and the back lights, parang hindi bagay sa macho na katawan ng fortuner. The steering wheel has improved a bit though. But still i guess many people who got fed up with montero will buy this as an alternative and still many people are toyota fans
       
  • Merckinz Aug 31 2011 @ 02:24pm
     
    mas matibay makina ng Fort kaysa MS
       
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