Toyota Philippines launches all-new Prius C Philippine Car News - Toyota Philippines launches all-new Prius C

Toyota Motor Philippines has launched a more affordable alternative to its Prius hybrid hatchback in the Prius C less than a month after the car was first launched in its home country of Japan.

As the latest addition to Toyota's Prius Hybrid line-up, the Japanese carmaker claims that the Prius C is "an unprecedented vehicle that employs cutting-edge hybrid technology that pursues the best possible performance as a compact car while playing its role in contributing to the environment."

Despite its compact size, the Prius C creates a powerful impression as the vehicle's front fascia presents a bold image while its trapezoidal shape which tapers toward the rear gives the car not only a fun and lively facade but also enhances its aerodynamic performance.

Just like the Prius hatchback, the Prius C is also equipped with the same Hybrid Synergy Drive technology that produces excellent drivability and unparalleled fuel economy. Powering it is an inline-four, 72hp 1.5-liter Atkinson cycle engine that complies with Euro V regulations. The engine's efficiency is also enhanced through the adoption of an exhaust gas recirculation system and an electric power pump. Paired to the internal combustion engine is a 59hp electric motor that gets its power from a nickel-metal hydride battery, giving the Prius C a total power output of 131hp and 280Nm of torque.

The characteristics of the hybrid system include the ability to accurately use the gasoline engine and the electric motor based on the current driving conditions which results in a smoother and reactive driving experience while significantly minimizing fuel consumption and gas emissions. The Prius C also doesn't need to be plugged into a power source to be recharged as its battery is recharged through the use of the regenerative braking system that allows continues recharging as you drive.

Inside the Prius C, the cabin radiates a lucid and fun interior through the use of unified geometric surfaces. Various features such as the multi-information display and frequently used controls have been integrated to improve the car's user friendliness. The Prius C's operating system and utility functions have also been designed for the comfort of daily driving while the serene interior color schemes create a clean and energetic environment inside the car.

Although the production Prius C is a far cry from the Prius C Concept which debuted at the 2011 Detroit Auto Show, it still retains the city-centric design of the concept vehicle that "will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius."

This Prius C hybrid compact car comes with five elegant colors to choose from: Lime White Pearl, Silver Metallic, Gray Metallic, Extreme Black and Super Red. Other colors such as Blue Metallic, Freedom White, Aqua Mica Metallic and Mandarin Orange Mica Metallic are also available through firm order.

The Prius C is available in 4 options:

* the Prius C Full Option (White Pearl) which is priced at P1.54 million;

* the Prius C Full Option at P1.525 million;

* the Prius C Standard (White Pearl) at P1.49 million and;

* the Prius C Standard at P1.475 million.


User account login

Not registered? Click here to be a member.

Forgot your Password?.

Click this link to view our posting guidelines.

Filter comments by:
  • 16c galibier Jan 22 2012 @ 09:10pm
    The pricing is right for the Prius C(both for the standard and for the full option) well albeit this will be fun to drive and at-least it's one of the most affordable hybrid car's below 2million pesos and the Prius C has a more sportier look than the Prius.
  • Kyoichi Sudo Jan 22 2012 @ 09:14pm
    Nice one Toyota, good job! :)
  • jesslink Jan 22 2012 @ 09:25pm
  • 17Sphynx17 Jan 22 2012 @ 09:28pm
    So if the law exempting the hybrids from taxes gets granted, we may see this hovering around the 800-900k mark in terms of price? If so, cool! =)

    Btw, what is the estimated fuel consumption of the vehicle? And it is lighter than the regular Prius correct? And I can see it is Euro 5 compliant, does that mean it won't have a problem with Euro 2 gasoline? Just curious. =)
  • joab565 Jan 22 2012 @ 09:39pm
    Looks sportier than the prius.
  • maklo02 Jan 22 2012 @ 09:47pm
    I must say, Toyota did a good job on this one:)
  • safariboi Jan 22 2012 @ 09:53pm
    Its a big break for the continuous rising of crude prices here in Philippines! and the price range is so reasonable!
  • Carlo Pabale Jan 22 2012 @ 09:55pm
    Masganda talaga citydriving toyota prius c mas ok tipid gas.....
  • cabcab Jan 22 2012 @ 10:05pm
    not bad.
  • aeronTGco Jan 23 2012 @ 12:22am
    a bit expensive...but I think it's still a good buy!!!
  • BOOGIECAT Jan 23 2012 @ 12:49am
    The Prius C pricing is just fine!
  • dsobreo Jan 23 2012 @ 01:11am
    OK na sya, kaso sana nasa 1.2-1.3m man lang sana.
  • mindkinetic Jan 23 2012 @ 01:20am
    wow this one is going to sell considering that the price tag has been significantly lowered. i remember that in 2011 2nd quarter the prius received marketing appropriation thus lowering the price from 2.2 m to 1.6m. this prius c price will further be lowered if government will start promulgating a law that will give tax incentive to hybrid vehicles or any technology that offers low carbon footprint such as "efficiency dynamics " of the bmw 320d.
    • aeronTGco Jan 23 2012 @ 05:58pm
      u mean the prius which is being sold at 2.2M is now being offered for 1.6m?
      • mindkinetic Jan 25 2012 @ 12:32am
        2nd quarter of 2011 toyota offered the 2.2m prius at 1.6m only i rcvd a formal
        quotation from them. im not so sure if this promo continued to run up this juncture.
  • migo67 Jan 23 2012 @ 01:38am
    Not to be pessimistic or anything but I thunk some people out there would still rather buy a 4x4 since the price is close. Nonetheless, great job Toyota!
  • jmac1993 Jan 23 2012 @ 01:53am
    Nice one Toyota! Sana man lang, gumawa ang government ng tax exemption sa mga hybrid cars. Kung meron man, ipasa na nila!
  • Leopaul Jan 23 2012 @ 04:34am
    FACT: This car was built in the Earthquake-hit Tohoku region. No wonder the people from Iwate prefecture stood up again.
  • ashek268 Jan 23 2012 @ 07:33am
    Not bad. Not Bad.
  • rupert Jan 23 2012 @ 09:42am
    Ok! nice Toyota! :D
  • troybentz Jan 23 2012 @ 10:13am
    if they only priced this in the 900k-1m range this would easily be the hottest car in the market!
  • vonschnipp Jan 23 2012 @ 10:58am
    Great interior but the giant blind spot at the A-pilars will give you a headache (same as on Toyota Yaris and the 2012 Kia Rio). From the driver's seat it's like looking at a rear window.
  • DMZ Jan 23 2012 @ 11:06am
    @17sphynx17, Toyota says FC is 27 km/liter.
    Most hybrid owners preferred low-octane gasoline is best since there's actually less energy in high-octane fuel.
    Maintain maximum tire pressure on the sidewalls not the automaker suggested psi.
    At the end of the day, it's still your driving habit that can achieve the peak mpg's.
  • one.edchelle Jan 23 2012 @ 01:03pm
    that more like it.. hehe
  • John Rigor Jan 23 2012 @ 06:25pm
    Nice! P1.4 million for a hybrid car is not bad. :)
  • Sniper Jan 23 2012 @ 06:57pm
    sna my diesel n hybrid...
  • dsobreo Jan 23 2012 @ 08:33pm
    More hybrid this year please!!!! Optima, Volt, Sonata!
  • dohc_ivtec Jan 23 2012 @ 09:53pm
    Sana ung price mga 1.1m for the high end prius. BTW baka ilalabas din ng honda ung insight this year?!
  • GTi Jan 23 2012 @ 10:17pm
    Subcompact hatch for 1.5M? Not a chance... But then again... Its a subcompact hatch with 131hp, which is a respectable figure by any standard. Now how thrifty can this one be?
  • Sniper Jan 24 2012 @ 09:13am
    Mron 8 Letters Car brand.. MASERATI.. S price b nman cgurado ur Lucky f u cn afford one..
  • Sniper Jan 24 2012 @ 09:18am
    sori mali napuntahn post q.. png Feng Shui Car tips 2.. sori tao lng.. hehe
  • barry Jan 24 2012 @ 11:37am
    maintenance na naman ang magiging problema. attention dtkiko: what's your opinion?
  • blazinthrower Jan 24 2012 @ 01:07pm
    Eto kasi yan... in order to be green... you have to have a lot of green... imagine the price difference of a hybrid and non hybrid? Pwede na pantapal sa price diff ng gas consumption "saved"... plus remember that the difference also implies on insurance, maintenance, etc...
    • 17Sphynx17 Jan 24 2012 @ 05:30pm
      I agree though with this one. Actually, it is very difficult to break even the premium initially invested for a purchase of a hybrid vehicle here in the Philippines as opposed to other nations that offer subsidized or perks for said purchases. The price is of course justified by the technology that have incorporated into building it, but it puts it farther reach from the intended mass market.

      Anyway, hope there are other new developments on this "area" when it comes to taxes, tax breaks, incentives etc.
    • 17Sphynx17 Jan 24 2012 @ 05:30pm
      I agree though with this one. Actually, it is very difficult to break even the premium initially invested for a purchase of a hybrid vehicle here in the Philippines as opposed to other nations that offer subsidized or perks for said purchases. The price is of course justified by the technology that have incorporated into building it, but it puts it farther reach from the intended mass market.rnrnAnyway, hope there are other new developments on this "area" when it comes to taxes, tax breaks, incentives etc.
  • Carfanatic Jan 24 2012 @ 02:19pm
    No need to plug in an electrical outlet. Nice. Hope we could see more hybrid cars for the masses.
    • 17Sphynx17 Jan 24 2012 @ 05:28pm
      Well, technically a hybrid car at this price is not "for the masses". Remember, at this price, you still need to top up on fuel. It only improves your fuel economy.

      I also forgot to ask about the claim of 27km/l, is that highway or city driving? (as posted by DMZ). I am assuming that the 27km/l is the ideal highway driving condition. Comparing it to the vios, I know that could achieve around 16-20km/l (actual driving on the highway). So for a 1.3/1.5L engine, you get an improve fuel economy of 30%. However, you get a price increase (at this moment) of about 100% (almost double the price).

      As it stands, the hybrid system, unless subsidized by the government or sold only at a slight premium against the same model that is a non-hybrid, does not seem yet, to justify it's cost as there are still fuel costs involved thereafter.
  • Adrian Jan 24 2012 @ 08:31pm
    Good job TOYOTA! mura lang pala yan! ^_^
    • Kyoichi Sudo Jan 25 2012 @ 09:07pm
      mura pala ha, cge....... blil mo nga ako hahahahaha...........
  • Kim John Jan 25 2012 @ 12:36pm
    bawasan ng tax ang hybrid para mabili ng mga pilipino ang mahal ng presyo. maka afect din sa oil price sa philippines dahil lower na ang demand, kung sino man mga congressman dyan gawa kayo ng batas sa tax exemption or lower the tax sa mga hybrid. it helps our environment and our countries economy.
  • vonschnipp Jan 26 2012 @ 07:02pm
    Missing detail: apparently the transmission is CVT. Not my idea of fun.
  • Merckinz Jan 27 2012 @ 10:05pm
    Kung ganito lang sana presyo ng Mitsubishi Mirage, magkatapat na sila...
Filter comments by:
1 to 20 of 36