Amidst the mayhem of Koenigsegg revealing the 1,578hp Jesko hypercar, Top Gear had a 10-minute chat with Christian von Koenigsegg himself to chat about the trends in hypercar-dom.
From a general point of view, it has to stick out, make me say ‘woah, this is really something,’ not [just another] cool bespoke powerful car. It has to bring something new to the table, that’s like ‘ooh, I’ve never seen that before.’
I would say the level of quality in startups is higher than it used to be. It seems like the understanding of what it really takes has grown.
Some people who’ve worked for Koenigsegg as employees or consultants over the last 25 years are active in other startups. They’ve seen how to do it from our side and I’m sure it’s the same with Pagani, et cetera, and this new group of engineers and designers who’ve come from outside the mainstream car industry who are now helping new startups to do it more correctly.
This segment is different in the sense that people buy what they want regardless of what they already have. They collect cars like watches. Or stamps. [Incidentally, if you are a ’Segg owner who collects stamps, we would like to meet you. And come round your house.]
In the beginning, we had extreme power, but a light car. The Bugatti [Veyron] was very
Is it important for us to have the most powerful car of all? No. I think it’s more important to have the most exciting car. Power is an easy number to get stuck to, but it was never our primary focus, it was a side effect.
It’s the overall experience—having control of an extreme machine, that’s still enjoyable. You can’t be a passenger. You need to wring it by the neck. And have an aural experience.
One thing is creating the project. I was going to say ‘that’s the easy part,’ but that’s not true—it is very, very difficult. But equally difficult is to create
Not necessarily by building the fastest car in the world. It won’t
You have a grace period when the market waits you out, to see who you are and who else buys the car, and that can take a few years. You need to be able to live
Oh, it’s a very gradual process. Early on, I think we got a very small following, causing rings on the water.
Since we started producing cars in 2002, we’ve built them as fast as we can to meet demand. But when we did the One:1, it was super complicated, so we only got six or seven cars out. The market asked for more.
We always build a few cars less than demand asks for. The volumes we can sell now is drastically different. If we could’ve produced
NOTE: This article first appeared on TopGear.com. Minor edits have been made.