No matter what car is launched, there’ll always be someone out there who will scoff once a manufacturer reveals its official prices. Sometimes these observations are valid, and other times not so much. A good barometer for telling how competitively a vehicle is priced, though, is by taking a quick look at neighboring markets.
Let’s take a look at the refreshed Toyota Hilux. This updated pickup landed in the Philippines earlier in September 2020 with an updated aesthetic and improved performance. If you’re on a budget, you’re probably eyeing the most affordable non-commercial variant of the vehicle, the 2.4 E 4x2 MT.
Now, the Hilux 2.4 E 4x2 MT packs a 2.4-liter turbodiesel with 148hp and 400Nm. That’s a far cry from the top-spec Concquest’s 2.8-liter turbodiesel capable of 201hp and 500Nm of torque, but you’re on a budget, remember? There’s a reason the model we’re discussing sits on the lower end of the model range.
Anyway, this particular unit carries a P1,113,000. In neighboring Thailand (where Hilux units are manufactured), you have two options if you’re just looking to go above the commercial or single-cab Hilux: The Hilux Revo Z Edition 2.4 Mid and Revo Prerunner 2.4 Entry, which go for 754,000 (P1.16 million) Thai baht and 807,000 (P1.24 million) Thai baht, respectively. Both units come equipped with a 2.4-liter turbodiesel with 148hp, though the latter’s torque is 400Nm compared to the Revo Z’s 343Nm.
In Indonesia, the Hilux 2.4 E 4x2 MT is comparable to the Hilux D Cab E which carries a 429,750,000 Indonesian Rupiah (P1.4 million) price tag. This one carries the same engine as the Hilux Revo Prerunner in Thailand, but is slightly more bare in terms of aesthetics at it comes with plain black steel wheels.
Finally, the price gap in Australia is noticeably more substantial compared to our neighbors in Thailand and Indonesia. Here, if you don’t want to settle for steel wheels and a more commercial-oriented package, you’ll have to go for either the Hilux SR or Hilux SR5.
The former costs around $47,932 (P1.65 million) Australian dollars with a manual transmission, depending on what city you live in, while the latter goes for at least $58,912 (P2.0 million). These units stand out despite being 4x2s, though, because they come packing the more substantial 2.8-liter turbodiesel—the SR does 204hp and 420Nm, while the SR5 does 204hp and 500Nm.
So, what do you think of how the new Toyota Hilux is priced in neighboring markets? And how do you think the vehicle stacks up price-wise against what’s available in the Philippines?