If you were to ask me what I think the most important Toyota of this generation is, I’d tell you it’s the Innova. Not the Fortuner, not the Hilux. Not even the king of subcompact sedans itself and one of Toyota Motor Philippines’ (TMP) biggest sales drivers, the Vios. It would have to be the Innova.
The Innova, of course, is part of Toyota’s IMV triumvirate, arriving in 2005 one year after its Hilux contemporary. Once the Fortuner landed, the three vehicles went on to help TMP establish an insurmountable stronghold in the local market.
It was also the Innova that signaled TMP’s transition from the Asian utility vehicle era. In a way, it was—for lack of a better term—the nail in the coffin for AUVs past. Frankly, however, Toyota couldn’t have bid goodbye to the Revo and the Tamaraw FX any better than with the introduction of a worthy successor like this one.
But more than anything else, the Innova’s importance in TMP’s lineup lies in its consistency. It’s the true epitome of the consistency that has defined the Toyota badge over the decades.