What is love? At its most superficial, love is attraction, a powerful force that draws you in. It’s looking at an object for the first time and seeing the toys you played with as a kid, the rally cars you idolized as a teenager, and the turbocharged hatchbacks you drooled over in college.
The Toyota GR Yaris evokes this kind of love. The hot-hatch stance, the wide track, the massive grille, the red brake calipers, the stock BBS wheels—it’s unlike anything else on the road with the Toyota badge. Know why? Because it was made with love.
Does that mean other Toyotas are not made with love? Well, like other forms of love, it’s complicated. You see, Toyota creates cars based on what the market wants. It created the Corolla, the most straightforward, dependable, and reliable car ever made. And it has 50 million examples of this testament to mobility. In the past two decades, Toyota has created new segments that have been eagerly accepted by a hungry public: affordable SUV (Fortuner), mini car (Wigo), subcompact SUV (Rush), MPV (need you ask?).
Who is the GR Yaris for? Spoiler alert: It’s most likely not you.