A fashion designer’s E30 M3 gets a flawless restoration job from no less than BMW

One of the few carmaker/fashion designer collaborations we’d willingly look at
by Vijay Pattni | Nov 1, 2020
PHOTO: TopGear.com
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We begin this story with a fashion designer called Ronnie Fieg. He is the owner of a posh fashiony-type brand called Kith, and Kith has collaborated with BMW to create a special-edition M4 Competition.

Below is that car. Wary of the controversy surrounding this new M4’s looks, this writer tentatively suggests that in black, with a gloss-black grille, this particular M4 doesn’t look that bad at all.

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Only 150 units of the ‘M4 Competition x Kith’ will be available, and each car features such things as Kith branding on the carbon-fiber roof, and Kith logos in place of the ‘M4 Competition’ badge on the trunk and illuminated on the carbon seats. It’s also available in the classic ‘Cinnabar Red,’ a color used for the original E30 M3 and thus not available in the regular BMW range. Still looks better in black.

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No technical improvements have been made, so it’ll still punch out 503hp and 649Nm from a 3.0-liter turbo straight-six. Lots of options—including 4WD—are available.

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However, that’s not the main story in our eyes, because it turns out Mr. Fieg is a bit of a BMW aficionado. “Some of my favorite memories from growing up are going to visit my grandfather and riding around in his BMWs in the 1980s,” he said. “I remember he had an E21 320i and that his prized possession was an E30 M3. These moments in my life really shaped my passion for BMW.”

Ergo, we come to the point: Fieg has bought himself an E30 M3, and shipped it over to Germany to let BMW restore it. The results, as one would suspect, are quite something to behold. Enjoy the images below.

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NOTE: This article first appeared on TopGear.com. Minor edits have been made.

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PHOTO: TopGear.com
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