Kia highlights technology and innovation at PIMS 2016

Kia's latest tech at the 2016 PIMS
Sep 16, 2016

Kia is ready to put things into overdrive for the country’s premier motor show, the 6th Philippine International Motor Show (PIMS) this September 2016, presented by Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI). Kia will be introducing new developments and advancements in its product line as the bi-annual motoring spectacle returns to World Trade Center, Pasay.

The theme for this year’s PIMS is Steer the Future | CAMPI: Driving Progress, Empowering Society. Columbian Autocar Corporation (CAC), the exclusive distributor of Kia vehicles in the Philippines is pulling out all the stops to showcase Kia’s diverse and modern line-up to automotive fans in Manila at the country’s most anticipated motor show.

CAC President Ginia R. Domingo gave a few reasons why Kia is sure to get people’s engines running at the eagerly awaited event. “PIMS only comes around every two years, that is why we always make sure to put our best foot forward for this event. It is always a treat for us to show Kia fans, both young and young-at-heart what are the latest developments that we are bringing to the table.”

She adds, “For this PIMS we hope to give Kia fans a taste of some of the exciting developments that we have been working on and will hopefully be available to them in the near future. We will be showcasing innovative new technologies at the show and we are very proud to present the results of the hard work of the designers and engineers at Kia Motors.

Kia fans will be able to experience Kia’s new autonomous driving Soul variant through a simulated 18-seat Virtual Reality theater. Equipped with Kia’s Advanced Driver Assistance Systems (ADAS) technology, the autonomous driving Soul was introduced earlier this year at the Consumer Electronic Show in Las Vegas, Nevada. Kia has been testing this version of the Soul after being granted a permit by the state to test its autonomous driving technology on public roads.

Aside from the autonomous driving Soul, also on display will be Kia’s other popular models like the modern people mover, Grand Carnival, the colorful and compact Picanto, the fun, yet economical Rio and fourth-generation Sportage compact SUV.

For those that like to take charge of their drive, the standard Kia Soul with 7-speed DCT (Dual-Clutch Transmission) will also be present for guests to marvel at. The DCT Technology, the first of its kind for the brand, was developed from the ground up at Kia’s R&D Center in Namyang, Korea. The DCT allows drivers to smoothly shift from gear to gear, and allows one to switch from automatic to manual mode.

Kids won’t miss out on the fun too, with awesome Enzy-themed games featuring entertaining activities for children of all ages to enjoy. Enzy the engine monster is one of the characters created by Kia to help build children’s fascination and familiarity with cars.

Come over to the World Trade Center on September 14-18 and experience how Kia’s world leading technologies and developments will Steer the Future with its Power to Surprise.

This article is created by Summit Storylabs in partnership with a Sponsor.
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