Steering the future

Looking ahead to exciting times
Sep 9, 2016

The curious thing about the wheel is that, when it was invented in around 3500 BCE, it wasn’t for the use we’ve grown to associate with it. The wheel was first used by potters to shape clay - just like in the iconic scene from the movie Ghost, sans Patrick Swayze. It was only three hundred years later that humanity realized they could turn the wheel on its side and use it for transport.

Since then, we’ve never looked back. The wheel has played a major part in moving human progress forward in agriculture, trade, and travel. Once used to shape pottery, wheels now shape our futureLocally, this is no more apparent than at the Philippine International Motor Show (PIMS). Now on its 6th iteration, the biannual event continues to press forward with the theme Steering the Future, a title that signifies both the Chamber of Automotive Manufacturers of the Philippines, Inc.’s (CAMPI) role as a captain of the automotive industry; as well as a promise to continue its mission to be an engine of growth via investments, job creation, technological transfer, skills development, and revenue generation.

A big part of CAMPI’s mission relies on bringing in and developing technological advancements that not only result in better, safer cars, but also in minimizing the ecological impact of motor vehicles. The automobiles featured at PIMS 2016 represent the future as designed by some of the biggest manufacturers in the world, each with innovations that can improve fuel economy, road stability, and general performance, among others.

Today, the Philippines can enjoy an incredibly robust automotive industry, where manufacturers, investors, and buyers are all bullish on the future. PIMS 2016 is the stage where CAMPI presents its vision for tomorrow, and it’s never looked brighter.

We’ve come a long, long way from using wheels to make pots. Today, with CAMPI steering, our wheels are taking us somewhere far more exciting.

The sixth PIMS is being held at the World Trade Center, Metro Manila, from September 14 to 18, 2016. Visit for more information.

This article is created by Summit Storylabs in partnership with a Sponsor.
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