The Toyota 86, five years on

Sales numbers through the years
by Jason Dela Cruz | Nov 13, 2017
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Since the late ‘80s, a fun, affordable lightweight sports coupe has been sorely missing in the market—essentially, a sports car for the real world with 150 to 200hp. After three years of teasing us with a concept, the Toyota 86 was finally unveiled at the 2011 Tokyo Motor Show, with production following soon after at the start of 2012.

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In June of that year, Toyota Motor Philippines unveiled the 86 in our market, satisfying the craving for a fun-to-drive car and consequently portraying the Japanese carmaker as a fun brand once again. It was an exciting time for a car enthusiast.

In its first year, 164 units were sold, a relatively small figure considering the global demand. The next year saw sales spike to 669, with customers finally getting their units after being wait-listed from the year before. This was a time TMP could justify the fairly large allocation request. In 2014, a more sober market saw 192 units sold. For the first three years, the 86 went through a new-car effect. In 2015, it got its first suspension tweaks, slight interior updates, and a new shark-fin antenna, and 190 units were sold.

Four years after being unveiled, the 86 was given a facelift—a much larger air dam, slimmer foglamp bezels, a more aggressive chin, LED headlights and taillights, new side gills, and redesigned alloy wheels. Inside, the old-school feel was given a more modern touch, with steering-wheel buttons, a Kenwood touchscreen head unit, and a 4.2-inch TFT multi-information display, complete with a G-force meter. The new bits brought up the price to P1.749 million from P1.636 million, and 142 units were sold.

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This year, 93 units have been sold so far. That should reach triple digits by year’s end. The price now? P1.801 million. While the first three years saw a new-car effect, there has been a steady decline in the last three, mainly because the market has been fulfilled.

Toyota has brought the fun back in driving with a basic, lightweight rear-wheel-drive sports coupe that puts emphasis on handling rather than outright horsepower. You buy this car for the simple joy of driving. I still want one! It’s going to be sought after in the years to come, that much I know. We always knew this car would be a classic.


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PHOTO: Jason Dela Cruz
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