No movie theater, no problem—at least in the US. According to a report by the Hollywood Reporter, Walmart is turning 160 of its parking lots into drive-in cinemas as part of a partnership with Tribeca Enterprises.
Screenings at these drive-in cinemas will run from August to October, with Tribeca responsible for the film selection. The collaboration will allow for a socially distanced movie viewing experience despite the ongoing COVID-19 pandemic, as people will be able to watch films from the comfort and safety of their vehicles. What’s more, concessions will reportedly be delivered to viewers or be available for pickup prior to screenings.
For July, Tribeca is currently screening films like Back to the Future, Jaws, Apollo 13, Space Jam, and Creed in larges venues like the AT&T Stadium in Arlington, Texas and the Rose Bowl in Pasadena, California.
“Drive-ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” Jane Rosenthal, Tribeca Enterprises CEO, says.“But now, the Tribeca Drive-In is much more than a fun, retro way to see movies—it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for."
This sounds like a fun way to watch films during a pandemic. Do you think there’s any chance projects like these will remain once the global health situation normalizes?