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Wrong punch line draws nervous laughter at Isuzu media party

See what the joke was

Ron de los Reyes

Last night, Isuzu Philippines Corporation held its annual media thanksgiving party at Dusit Thani Hotel in Makati. As usual, it was well-attended and the atmosphere was lighthearted. Everyone came to have a good time, a testament to the good relations the company has with the press.

And as good times in motoring media go, veteran journalist Ron de los Reyes had to tell a joke. With a microphone in hand and his enchantingly deep voice at work, de los Reyes asked his colleagues: "Crosswind ka ba?" ("Are you a Crosswind?") He was, of course, parodying the popular character from Bubble Gang, Boy Pick-Up. And the Crosswind, as you know, is Isuzu's beloved (and long-running) multipurpose vehicle.

When the crowd replied "Bakit?" in unison, de los Reyes said: "Kasi nahihilo ako sa 'yo." ("Because I get dizzy with you.")

The room erupted in laughter--a nervous laughter, to be honest, but laughter all the same. Did he just say that the Crosswind has such a bad ride that its passengers tend to get nauseous?

It was a bit awkward and confusing, considering de los Reyes is close to Isuzu--not to mention the guy is one of the friendliest individuals you will ever meet in the business.

So we asked him later about the joke, and he told us: "That was the wrong punch line. I just forgot the correct one. I should have said, 'Kasi umiikot ako sa 'yo' ('Because I go in circles with you')."

That explains it. Good thing Isuzu's Japanese executives didn't understand the botched punch line.

Anyway, it was a hilarious moment that made the party even more fun.

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