It’s April 2022 as I write this, which means election season in the country is at fever pitch. With just days to go until we elect our next set of leaders, campaign promises border on ludicrous as candidates attempt anything and everything to get our attention. Free housing? Sure. Transparency despite a history of corruption? You bet. Dance for your amusement? I solemnly swear on the 1987 Constitution, I’ll do it!
And one of the hottest topics during these temperamental times is the economy. Mainly, how to fix the damn thing. Experts say one of the keys to having a healthy economy is to have a strong middle class that serves as a strong consumer base for big businesses, is entrepreneurial, and reinvests its money back into the economy.
If there ever was a middle-class segment in the automotive world, then it would likely be the subcompact SUV/crossover/MPV/crosscoMPVdoohickey segment. Forget the product planning speak for a second. These vehicles offer some of the maneuverability of a sedan with the added space and seats of a midsize SUV. They’re marketed as offering the best of both worlds at a price point that’s affordable for many buyers. They can, in these economic times, keep a car brand’s sales charts healthy.