Euro styling in an Asian package. It seems to be all the rage these days. Think back to when Peter Schreyer made the move from Audi to Kia in the mid-2000s, ushering in a new era for the Korean brand. All of a sudden, the once-drab Korean cars started to look more and more appealing on showroom floors.
That was the dilemma for the longest time, wasn’t it? You either had to choose a mundane car for its impressive fuel economy, or you opted for a head-turner that forced your wallet to adopt the tiis ganda mindset. What Schreyer has done for Kia is live up to the idea that you can have a practical car with decent looks to match.